Litchfords - www.litchfords.co.uk

Given amazon has such a web presence, why do websites like this exist? It is just a front for amazon, offering what amazon is selling on its own website and just earning money for directing you to amazon listings.

When you checkout, you go through to amazon and finish the purchase there.

The site has a highly misleading and dishonest About Us page that says:

Litchfords is a family run business based in Manchester.

We specialize in the retail of toys & games products for kids and toddlers

Our range of products are targeted to all budgets.

Based in Manchester, we have customers all over the UK & Ireland and we do ship internationally as well.

We have a special arrangement with Amazon.co.uk and some select items on our site will be shipped through them in order to speed up dispatch & delivery.

Postage prices are based on standard UK delivery. For special requests on postage please contact us...

Thank you again for choosing to shop at our store and we hope to you will come back again soon.

They don't seem to specialise in the retail of anything - they are just sucking in toy listings from amazon. The special arrangement is laughable as they don't seem to sell anything themselves. Every item is fulfilled by amazon.

Whilst I am not keen on these unnecessary websites that reduce customer choice by continually directing one to amazon, I am even less keen on this site that purports to be a family-run retail business and is nothing of the sort. They are merely parasites that have set up a sham website, lied about who they are and what they do and earn money by destroying customer choice.

I would only encourage you to avoid sites like these and when you find yourself being directed to amazon, abort the purchase and go to amazon direct if you are happy with the price - Do not line the pockets of these charlatans and encourage more of these www-experience destroying websites.

I would alo encourage you to send an email to amazon asking them to stop their