Beeline Bicycles - www.beelinebicycles.co.uk

I have been visiting this shop for a few months now and find them very helpful and knowelable.

I have had expectional service from the staff and they have even sorted out some issues with my gears FOC.

Keep up the good work.

Being fairly new to the area I was looking for local road bike shop and Beeline looked like it fitted the bill, the owner describing the shop as \"Oxford's leading cycle shop with friendly and knowledgeable staff\". Great! just what I was looking for to spend a few thousand pounds on a new top of the line racing bike. So I went into the Road Bike specific shop ready to discuss the options, the shop was pretty much empty except one customer looking at accessories and two guys sat down the far end of the shop 'having a crack'. Are they staff members? Hmmm not sure, but they are obviously more interested in chatting than serving a customer if they are. But hey, I don't expect them to rush over as soon as I enter the shop so that's fine. So I look around the shop picking out the bikes I'd short listed during my research, now it's time to talk about them and make one a reality. Or so I'd hoped. I hang around some more..I've now been in there at least 20 minutes, I keep looking down the shop at the possible shop staff, but am unable to get their attention despite hanging around the shop counter and hanging around the bikes I'm interested in waiting for some form of service, but no, I think I must be invisible as my existence still remains completely unacknowledged. It must be a really good conversation those guys are having and is obviously much more important than selling me a bike so in the end I decide I've had enough of wasting my time and leave the shop bikeless. I won't be going back, and my bike buying business will be going to one of a few bike shops which are not as local but have been recommended as having great customer service.

So, going back to the owners original description, Friendly? Abolutely not! I've never been so ignored in a shop ever! I actually wonder if I'd taken a bike off it's stand and walked out with it, would anyone have noticed? I really do wonder, although of course I wouldn't really dream of doing such a thing. Knowledgeable? Possibly, but I never got to find out and doubt I ever will now. Knowledge is great, but if you keep it all to yourself or only imapart it to your clique then what good is that?

Good points? The range of bikes and accessories in the shop is fantastic, and the bike park within the shop is a really nice touch to stop you having to leave your bike outside and risk having it stolen, these points have bumped the review up to 2 stars.

Overall Beeline had the potential to be a great shop, but in the end I wasn't important enough to warrant being one of their customers which really is a shame