Completely wasted investment

I was very disappointed by the service of DPOM. The sales guy I spoke to at the beginning was very passionate, and I bought a 12 months contract for Google adverts and a landing page. Yet, the service did not match what they promised. I was told we would agree KPIs, that my campaign would be split tested and that every month they would make changes to improve the landing page. None of this happened. I was later given reason why it would not make sense to split test and make monthly changes, but why was I then promised that they would?

The copy for the landing page was very poor. The initial draft did not even describe what visitors would sign up to, and my coaching services were described as "treatments".

I asked for a few basic changes to remove the worst issues, which DPOM made reluctantly. I was told to just trust them and not to request further changes. I was assured that they would make monthly adjustments anyway to improve the landing page. Yet, when I asked my account manager at our review points what actual changes had bee made, she could not give me an answer. I have no visibility that DPOM had made any changes at all, despite me asking to let me know about the work they had done.

After seven months of not receiving a single lead and having spent over £3,000 I asked to be released from the contract. Although the google stats had indeed improved (that's what the two stars are for), I had not received any enquires form the campaign. Although DPOM agreed (at that point) that the campaign did not work, they refused to let me out of the contract. They insisted that I continue to pay for services which simply did not create results.

Then after several rounds of complaints from me, DPOM suddenly produced a list of 9 leads that the campaign apparently produced over the last two months. Yet, I never received them and at that point they were too old to act on. I still contacted the leads but did not receive any response. All very odd.