This stuff should be taken off the market. In common with people using some of their other brands my partner and I have just realised it's this toothpaste that's responsible for causing us to have mouth ulcers, lip, mouth and tongue numbness and broken skin on the roof of our mouths. What the heck are they putting in it to cause this sort of thing, it should be taken off the market immediately and we intend contacting the relevant departments to report it.