Boucheron Initial

Boucheron Initial - Long recognized as makers of elegrant, luxurious jewelry Boucheron began in 1830 when the first store opened in Paris. It was not until 1988 that the first Boucheron fragrance was launched.

One of their latest fragrances is Boucheron Initial which was introduced just four years ago. It is an enchanting blend of sweetness and natural fruit enhanced by vanilla. It's a fragrance one wears all day, every day and never tires of the scent.

Boucheron remains in family hands today, the president being the founder's great-grandson. To me, that bespeaks pride in and attention to product. Both of which benefit the consumer.