Being the lip-gloss junkie that I am, I was very interested in the XXX lip-gloss from Urban Decay. After my first application in the store I was hooked. It's VERY thick, it lasts longer than your typical lip smacker and has serious shine potential depending on how much you put on. The minty flavor is quite nice, but dissapates within a few minutes of applying, something I wasn't too thrilled about but could be a good thing if you're going out to eat, I suppose. The color seems just about right, mostly clear, but a nice pinky kind of tint with a little shimmer which really makes your lips poof out (perhaps helped by the mint oil?). The other day I was out to lunch with a friend and I complimented her on her lip-gloss. It turned out she had used mine while I was in the restroom, making me decide that it really is a lip-gloss I should stick with, despite the higher-than-drug-store price.