I bought this HP memory card for my digital photo frame. At £9.99 (WHSmith) it was pretty good value for money. The card itself comes well packaged, you can clearly see the product and the back has all the necessary details about how much you can store on it etc. This card has been very reliable so far and has a very large capacity at 4GB (that's 4000 MB!). The only minor downside to this card is that it's not the fastest one out there. It's just about fast enough for use with Windows ReadyBoost but if performance is a key issue that would be the only reason I wouldn't recommend this card. Overall for less than a tenner you can't go wrong with the HP SD Card.