As soon as hot water is added to the powder, the room is filled with a dirty-nappy-like-stench. It's sick. And not sick as in good. Sick as in vomit. Stick with options belgian hot chocolate. You cannot go wrong.

Bournville Chocolate is a huge letdown for someone is familiar with fine chocolate. It's clear that Cadbury's has put all their efforts into the marketing of this product and has done nothing to increase the quality over the products that they already have on offer, which in my experience fall under the category "candy remotely based on the chocolate experience".

On the other hand, if you aren't familiar with the taste of fine chocolate and your only experience is the look of a Lindt or chocolate bar in the store window, then you are exactly the kind of customer Cadbury's is looking for:
- can only tell good chocolate from bad by the look of the packaging (and cost),
- won't pay the extra money for the established artisan chocolates,
- yet interested in trying something "better"

Bournville is proof that people will believe anything as long as it's said enough. Unfortunately I cannot compete with Cadbury's marketing.

Cadbury Bournville Deeply Dark is amazing delicious my favourite mouth watering

Cadbury Bournville Deeply Dark is bland and doesn't melt very well