Suspect Lolly wrote all the 4/5* reviews

Next time you try and write false reviews for your sham 'Lolly', you may want to try harder to make them sound genuine. It is very clear from the language, the competent use of grammar & punctuation and the individual theme of each review, that, these are not genuine accounts of customers. Each one is structured in such a way that it is obvious you have designed the message to appeal to a specific demographic. I think your biggest fail may have been the competent use of grammar and punctuation, it is highly suspect that every single 4/5* review has the same literary adherence. I felt as if i was a mission statement and not so-called reviews.

Shame. I'll be filing a complaint with the FCA as i think your entire business model and practises are highly suspect.