DO NOT BUY FROM THIS SHOP! The worst experience I ever had. I ordered a custom made wedding ring. I received a ring 1/2 size smaller, different polish on the inside, even if I insisted on that aspect, authenticity document stating the type and weight of the metals used. I contacted the shop and they accepted a reimbursement in writing. I sent back the wedding ring and bought another one the same day, being certain that this is a trustworthy seller and if they confirm the reimbursement in writing I do not have to worry. During the night I received a new message from the seller saying that they changed their mind and refuse the reimbursement. Very disrespectful discourse suggesting that maybe I have bought jewelry before from the supermarket and that is why I want to know the weight! They have the ring and the money now and no resolution yet!

Exactly what we wanted thanks. A beautiful ring and great, trustworthy service. It's been an absolute pleasure working with Buy Fine Diamonds

The first ring we received was beautiful but not exactly what we wanted so it was returned. BFD enquired as to what we particularly wanted and said they would have one made for us. This took several weeks but was well worth the wait. Perfect and beautiful. This company is honest and describe rings exactly. We would recommend them to anyone.

A1 eBay seller, speedy dispatch highly recommended thank you

On my 50th birthday in July 2017 My wonderful husband presented me with an absolutely gorgeous diamond eternity ring. He designed it himself and it is wonderful. I'm so pleased with it. My stone has fallen out of my engagement ring and I will be returning to purchase a diamond stone. My husband said he received a great deal of help in designing my eternity ring. So I look forward to having the same advice and service.

I recently ordered an item which was supposedly in stock from Buy Fine Diamonds. They contacted to say that in fact it was not in stock. The alternative was not what I wanted or close to the order placed, so I requested a refund. Still waiting three weeks on. They will know that they legally have up to 30 days to refund, though morally the money should have been refunded immediately, especially as they could not provide the item ordered. Not happy, as it was suppose to be a gift for someone, very disappointing.

Stunning Earrings - excellent diamond earrings - we love it and customer service and price was excellent

I am in Australia and purchased a diamond tennis bracelet online from this company. When I received it, I was happy with the quality of the diamonds but after wearing it for 4 months the bracelet broke. When I took it to a jeweller here to get fixed, he indicated that it would not be worth fixing because there were other faulty links. Two other jewellers verified this and one of them, who is a certified valuer, did an extensive examination and report that indicated that there were in fact 17 faulty links. I emailed this report to the owner who wanted me to send the bracelet back to him at my own expense with no guarantee that he would even repair the broken link, let alone the other faulty links. In spite of my efforts to negotiate a fair resolution to this problem the owner would agree to nothing except for me to send the bracelet back to him. He now refuses to respond to emails or phone calls. I am now left with a bracelet that is going to cost me $3500 to have reset because repair is not an option. Please be wary of this company - diamonds might be good but they are not safe in the substandard settings that this company manufactures. This company is not prepared to stand by its product. And please take no notice of the testimonials on their website as I have submitted this same review to that site and surprisingly, it does not appear there!! Take my advice, spend a bit more and get a decent setting for your precious diamonds.

The phone is always engaged, took over 5weeks to be able to collect my earrings when they said it would only take 2 weeks. Luckily they gave me a refund.

I ordered a ring and it came as described exactly. Fast delivery. Good communication and a fantastic price! Looks absolutely beautiful too.

Excellent service , and very helpful , was happy with the ring

After lots & lots of window shopping on the high street & browsing online I decided to make my purchase with BFD. I had seen a design of a ring I wanted else where, a trilogy diamond ring with pear accent stones & so sent them a photo using their bespoke service on the website. I specified what diamonds I wanted & was quoted more than half the price of the ring I had seen elsewhere!! The gentleman on the phone was very helpful & advised me on settings & what would work best for my requirements, this was good customer service not a pushy upsell. I paid a deposit via PayPal so my ring could be made, ok I was slightly dubious but having read the reviews on here I was reassured. 2wks later I arranged to collect my ring from their showroom in Hatton Garden. The store was closed but they are located in a small office just a couple of doors up. When they opened the box I couldn't believe how sparkley the diamonds were!! They couldn't source the centre stone in the exact colour, clarity, caret & cut I had requested so upgraded my diamond & didn't charge me more for this! It came complete with GIA certificate & insurence appraisal staying the value to be twice what I had paid. Please don't be put off to purchase online, I will most definitely be using BFD again! One very happy customer!!! My ring is stunning & I can't get over how much fire & sparkle are in my diamonds! Thank you!

Very easy to deal with and helpful. We would certainly buy from this company again. We visited The Hatton Garden base and it was a good experience. The earrings were great and well received. Thank you for your support and high level of service! We would certainly recommend you to others.

Very good service and key elemts such as the quality of the ring eg xxx which I wanted was always taken into consideration. The price I could not find better anywhere. So to sum up will recommend to friends and family fir service quality and price. Many thanks

Very helpful and excellent service was very happy with product .

I went in to the ship with an idea and came out with a triple design. The rings are beautiful and everyone had been very courteous. I could not be happier

Fantastic service, order the first ring and felt it was not right and they changed this within days, same ring on he high street is £1800, buy through buy fine diamonds saved me £1040. My wife slso loved the box with the light in it, Wish I had found this place for her engagement and wedding ring. Brilliant service, support and products

Easy ordering, quick delivery, good packaging. I was initially a little disappointed with the size of the stone but the colour was different, and the quality was good. I wear them every day and love them. They go with just about anything. I will be looking to purchase more items from this supplier in the future.

Pretty ring but I've had it valued by two separate independent jewellers who have both said the diamonds are NOT FG but much further down the colour scale ie more yellow than they should be. Because of this the valuation certificate issued with the ring is very much an overestimate. Of course I have found this out too late to return the ring because I've been wearing it - disappointing.