Extremely disappointed !!!

Like most of the other reviewers have used this product for 30 years (Nice' n easy medium warm auburn, little blue bottle) and loved everything about it. Always had great comments about condition and colour. Loved it.
I have now had to try the new formula as have exhausted all available supplies of the old one. I don't like it at all and neither does my hair. The smell is strong and unpleasant and can still smell it 4/5 days later. I cannot style my hair as I could with the old formula as my hair feels lank and heavy and sadly will be trying to find another brand to use.
The only chance this product (Nice'n easy creme formula) has is that it starts to be used by new customers that have never used the original and have nothing to compare too but sadly for the many of us that kept our locks looking and feeling great with the old formula we shall be moving on to other brands.
Please, please listen to all the other reviews about this new formula, we can't all be wrong, and consider going back to the original formula (Blue bottle + Ammonia). PLEASE.