Roland Berger, Strategy Consultants Green Growth, Green Profit - How Green Transformation Boosts Business

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The book Green Growth, Green Profit - How Green Transformation Boosts Buisness", written by several experts of the Roland Berger Strategy Consultants is about the industrial and economical transformation nowadays. Every branch, product, company and so forth has to be sustainable and green. The book shows the greatest challenges and best practice examples in green business. It's 250 pages long and has been published by palgrave macmilian in december 2010. The book has been released within the think:act International Management Knowledge" series.

The book divides its topic into three parts. The first part is about actual developments concerning green business and deals with renewable energies, electric mobility and other important ecomonic topics. The part is a kind of an introduction for reader into green business.

The second part is the largest of the book. The authors analyze ten important regions of the world and show, how certain countries deal with green technologies and sustainable business. The authors show, that Germany for example is the world leader in being green and that the USA has the chance to reinvent itself and to stop the enormous emissions.

In the third part, the authors look into the future of green business. How can green busniess be sustainable and not just a trend. Especially the financing of the green transformation is an important topic.

The authors of this book are successful in explaining this important shift in the world business for everyone. Even people, who aren't experienced in business topics will understand, what has changed and will change in every aspect of business.

In my opinion, this book gives a great overview about the challenges of green business. I was never bored while reading Green Growth, Green Profit" and I can recommend this book to everyone, who is interested in the subjects sustainability and economics.