Found And Lost

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Guest's review of Force Wheatflakes

★★★★★

“Found And Lost”

Written on: 02/07/2012

I'm 73 and have searched for my childhood cereal for 50 years. Then I stumbled accross it in Tescos about three months ago. Now its not there again. This is a unique tasting cereal in pure taste and texture. I cannot understand why it is a minority product. We must mount a 'Force In' Campaign.

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Puretoon's Comment

Written on: 02/07/2012

I quite agree with you. What makes it very annoying is the way supermarkets dictate your shopping by deleting certain lines like this one!
We've been buying our Force cereal from Sainsburys but they've 'removed' it too-not good enough.
I've actually emailed both Sainsburys and Tesco's asking about the availability-or none as in this case, but all they're saying is it's down to sales, so suggest bombarding supermarkets with emails demanding they restock it.

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Peterscrafton's Comment

Written on: 23/08/2012

I have eaten Force for over 50yrs and I find it the best.

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Puretoon's Comment

Written on: 12/07/2012

Thanks for that helpful info. I agree, it's shocking the way supermarket dictate what we eat-then charge us a small fortune to buy it.

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Deli030's Comment

Written on: 12/07/2012

Hello everyone, I managed to buy some online from Oneclick Pharmacy. I ordered 6 boxes and I got a good deal. Not as cheap as they are in store but I love them so I paid that bit extra. I do hope you all get some!! I just hate the way supermarkets take food off the shelves without even some warning. Xx

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Guest's Comment

Written on: 12/07/2012

Same age and just as disappointed that the cereal FORCE is no longer available.

This happened once before.

Sick of supermarket chains deciding what we eat.

Customer service? Don't make me laugh.

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Puretoon's Comment

Written on: 05/07/2012

I emailed Nestles asking about the situation of Force cereal and this is their reply:

Dear XXXXXXXXX

Thank you for your email regarding Nestlé Force breakfast cereal.

We monitor the sales potential of all our cereals, and unfortunately after disappointing sales it has been decided to discontinue the manufacture of this cereal. I am very sorry for any inconvenience caused. We hope to re introduce this product in 2013.

Warm regards


xxxxxxxx

I've removed private data. So looks like even though we ALL still like Force, we're going to have to wait till next year to buy it again. Not good the fact it's not available, BUT good that it should come back onto store shelves.

Can I suggest perhaps you ALL email Nestles in support of bringing this lovely cereal back??

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Deli030's Comment

Written on: 04/07/2012

I was looking for this cereal today in my local Sainsburys as I love it. I take this every morning and have been for many years!! Does this mean that we cannot buy it anywhere now?
I am so disappointed and annoyed. Please let me know if you have any luck. Xxx

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