Student discount?

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River Island
★★☆☆☆
2.1
30.0% of users recommend this
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Minay237's review of River Island

“Student discount?”

★★★☆☆

written by Minay237 on 13/06/2015

Your main target market for the type of clothing you sell is without a doubt teenagers; more specifically students. Yet not even a 10% student discount is offered, with prices of £42 for a pair of jeans (although very good quality), seems slightly unrealistic for the current economy of students today. With competition such as topshop, offering 10% discount all year round and 20% at specific times of year, surely you should be keeping up with this to keep the business going. It needs to change.

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