written by on 03/12/2023
I recently returned to the UK to East Sussex after six years and bought some Jacob's Mini Twiglets. What a disappoinment. They seemed to have lost that tangy, Marmite taste and crispness. My wife thought they might have been overbaked as they appeared slightly burnt at the ends. Just not the same at all and they had been a favourite snack of mine when visiting the UK. I know ingredient costs have gone up, but cut back on taste and what's left? I can't be bothered to go to the trouble and expense of sending the 200g container back as I would not want to eat a replacement.
written by juleshowey16 on 10/11/2023
Twiglets have always been my favourite since I was a child but over the last year or so the taste of them has deteriorated . They always taste burnt and I end up throwing the whole bag away which is annoying as they are really expensive now . I have given up and will stop buying them anymore.
written by Grahamcwood on 16/07/2023
I live in Australia. I used to buy Twiglets regularly because I acquired the taste after my parents who were bothPOMS who came here after the war0, fed them to me and my siblings regularly. The new Twiglets have no flavour and I have ceased buying them… Jacob’s have done exactly what the makers of the iconicAustralian biscuit ‘BBQ SHAPES’ did here a couple of years ago… listened to idiotic marketing fools who told them the recipe needed updating to appeal to a wider market and to increase sales… it didn’t and their strategy was disastrous… sales plummeted and they were forced to reintroduce a new line..’BBQ SHAPES ORIGINAL FLAVOUR’…Jacob’s are going to have to do the same thing,so how about doing it sooner rather than later guys.. Oh..and by the way..sack your marketing team and tell your Board to have a long hard look at themselves
written by odCooney480 on 27/06/2023
absolutely horrible bring back the old taste won’t be buying these again
written by bandicoot1960 on 25/06/2023
Why, oh why, do companies makes recipe changes in the name of "making them healthier" without doing proper research. I bought twiglets two or three times thinking that they had "gone off" from poor storage or something. Then I found out they had changed the recipe and completely spoiled what was once a favourite snack, which I will not be buying again. I'd love to know how badly the sales of twiglets have fallen off a cliff since the change. They are disgusting now.
written by TwigletHater on 25/05/2023
Twiglets are so horrible. The original was so much better. No way am I going to ever buy these again what have you done Jacobs? These were my favourite snacks.
written by UriahRooney127 on 09/05/2023
Twiglets have always been my favourite snack, ever since I was a little girl but now the recipe has changed they are the most disgusting things ever! As a neurodiverse person I can taste even the slightest change in a recipe but the change is Twiglets is huge! They are nothing at all like they once were. Even my Twiglets loving cat won’t touch them! Bring back the old Twiglets!
written by emFry427 on 01/05/2023
Oh Jacobs, what have you done. I have been buying Twiglets for nearly 45 years and have always loved them. I've opened a packet bought today and cannot believe the taste. The marmitey flavour has gone, they are awful. Why have they changed the recipe. I will never buy these again. Such a shame.
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