I colored my hair with the L'Oreal Dream Blonde and it came out perfect! I have a lot of grey in the front and hardly any in the back so it is hard to get it just right. With the others that I have tried either the crown was way off or the front was to light. The Dream Blonde my hair looks very natural - not one solid color and it is very soft and shiny. Now I am trying to find the shampoo and conditioner to buy on their own.

I was very disappointed after buying the Loreal Preference Pure Blond Hair color. It did not get my medium brown hair anywhere near a blond color. I sent in for the Guarantee and the envelope was returned, unopened as REFUSED Mail.
What a joke. I intend to contact the company now to resolve this. I would not buy this overpriced product!

After getting over the sticker shock, I decided to give this a try. After taking out the bottle of color, the bottle of developer, a tube of pre-color conditioner, a tube of post-color shampoo, a tube of post-color conditioner, a tube of Continuous Shine Treatment, a Pair Of Gloves, an applicator tip And instructions, I was ready to start (I Think).
After reading the instructions, I put the pre-color treatment on my hair. Its supposed to protect the more fragile areas of my hair (the Ends) but, I put on all of my hair except the roots. Then I put on the Gloves and mixed the color gel with the developer. The smell was strong, but I expected that. The product spread smoothly and quickly through my hair. I saved the roots for last. After 25 mins, I applied the color to my roots and waited the remaining 20mins. There was a mild burning which I expected. After the 20 mins, I added some warm water to my hair and lathered it.
After rinsing, it felt smooth and silky even before I conditioned. I applied the some of the conditioner.(you don't use the shampoo until the next time). It didn't make my hair feel any smoother. In fact, it actually felt LESS CONDITIONED as if the after-conditioner removed some of the conditioner from the Pre-Color Treatment / Haircolor combo. I dried my hair and checked the color. It was Nice. The color was iridescent and multi-toned with NO-BRASSINESS. It was also VERY LIGHT, I could see that this would make even Medium Brown Hair a Light, Iridescent Shade Of Blonde.
Two Days Later. I washed my hair with the Shampoo, the lather was nice and creamy and had a nice smell. After rinsing, my hair felt smooth and silky. But again, when I used the After-Conditioner it seemed to be Less Conditioned than the shampoo left it. After drying, I applied the Special Continuous Shine Treatment. A Creamy, Silicone-Based Pomade that made my hair feel a little greasy but, it DID Shine - If you like that "Greasy-Kid-Stuff" type shine (I Don't). So, I didn't use it again. All I can say is this is a lot of money spent for a few extra tubes of Shampoo and Conditioner - which don't seem to work all that well. But, the color is Beautiful and does seem to holding. And I believe it will lift even dark, resistant hair to blonde. But, as I don't have a problem getting my hair light enough to suit me, I probably won't be trying this again.