My wife and I stayed at this hotel on our first trip to Sharm and we had a very pleasant stay.
Bearing in mind that the hotel is a 3*, you do get what you pay for. The staff were very helpful and friendly and we had no issues with the food, when we returned from our day trip to Cairo at 10.30pm, dinner had finished, but the chef went out of his way to provide us with a meal.
The entertainment guys were always trying to gee everyone up during the day and join in with things, although if you just want to sunbathe they are a bit annoying. In the evening we found the entertainment quite good, with something different each night - karaoke, Arabic dances, bingo etc... Although be warned that they repeat each week identically so if you are going for 2 weeks it will be repetitive. Our room was ok, and had air con although was a little sparse, but again it is 3*!
The games room was 'well-used', table football, pool table and ping pong - all not in good working order.
If you are wanting a quieter holiday, do not ask for a room overlooking the pool area as you will not get to sleep before 12.30pm.

The immediate area around the hotel is a little barren (no doubt future building sites) but you are within a 10 minute walk of the beach, a small shopping area (Amar Sina hotel) and a bit further on - the Fantasia shopping area where I spent a lot of my time.
The area was ideal for us (we are going back in 2 weeks) as we did not want to be in the middle of Narma Bay. When we did fancy a trip in there was a free mini bus to Narma, although the timing wasn't that good coming back and we had to get a taxi.

The hotel has a few shops, when we arrived at 9pm we were 'jumped on' to buy things, something which was a little annoying, but it is advisable to shop around as the hotel shop prices were a lot more than what I paid for souvenirs. The taxis parked outside the hotel were very good and gave fair prices.

If you are thinking of doing a few of the excursions I do advise that you go the excursions booths at the Amar Sina or at Fantasia rather than booking through your rep. Our day trip to Cairo was £170 each with our rep and I paid £110 locally, which turned out to be a fantastic day - small group, well organised and good guide.