Maybelline's cooling cream , so this isn't as long-lasting as the powders and creases a little upon application but it is probably the best eyeshadow creams I have come across (sorry Ruby&Millie and Lancome!) It has a good range of modern colours. You can just dab it onto your fingers and smooth it on, voila! If desired, you can also smooth it onto the brow bone and blend it (again with fingers) until the colour disappears, it will leave a flattering shimmer that make the eyes look really bright. As it creases a little though, stay away from this one if you don't want to emphasize any fine lines/wrinkles around the eyes.