Estee Lauder Individualist Foundation Review

Good Points
Very quick and easy foundation to apply, in cream form. Blends in very well with own skin tone. Good coverage, and it evens out tones and imperfections well. Very natural looking.

Bad Points
Does not last as long as double wear, but it is less messy to apply.

General Comments
I had been trying different foundations for years, mainly in the mid range price group, £7.50 - £15 (ish). I was never really happy to stick to one brand due to messy application, poor coverage, caked look, or bad colour choice! In a Department store last year I was looking at various higher priced foundations when I was approached by an Estee Lauder Consultant, you know the kind you usually try to run away from! I told her I needed help with a good colour match. She tried a few on my facial skin and the Individualist in Pale Almond looked perfect! I have been using it ever since, though I did try Double Wear, which I still have for when I have a long day and more time in the morning to apply.



Individualist is great for anyone with a busy lifestyle! It is so quick and easy to apply, and it can be re-applied during the day if necessary, without "smearing" with the previous application, although I rarely need to re-apply it. A little goes a long way too, making this an economical to use cream foundation. I would certainly recommend a try of this!