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“Eventually reported to police ”

Written on: 26/05/2016 by KevMaitland (1 review written)

Simply Electronics Ltd (registered in Belfast) folded in 2013. Simply Electronics Limited are based in Hong Kong, despite the website having a variant, and UK phone number. This in itself isn’t an issue, but it does complicate any attempt to have your money returned.

Like a lot of other users on here, I placed an order for a Samsung Galaxy S7 and it went through exactly the same Order Statuses:
Order details check
Order confirmed
Order in queue
Order is processing
Order awaiting dispatch
Order backlog

At all times, the product appeared to be in stock on their website. Contacting support via their website prompted a quick and polite, but generic reply that sounds convincing and reassuring, but without mentioning any dates or details specific to my order.

Note that the "Order backlog" status change comes exactly 14 days after payment (I checked 14 days and 30 minutes after my payment time). This coincides conveniently with Skrill's policy of not cancelling transactions after 14 days.

What can you do?
If it's less than 14 days since you placed your order, you can contact Skrill and open a dispute. If it's more than 14 days, you can still contact Skrill and make a complaint about their Merchant account: “simplyelectronics ltd”. Skrill are regulated by the Financial Conduct Authority (their FRM is 900001), and the FCA have specific objectives regarding the reduction of the risk of financial crime and consumer protection. Skrill have a formal complaints procedure (available by seraching for Skrill complaints handling procedure)
Skrill are a legitimate payment processing service and their services are being abused by Simply Electronics Limited. They are registered in the UK and also have obligations not to facilitate advanced fee fraud. You have to register with them to log a Case, and it took 4 working days for them to respond to my first Case and it's been 7 working days since I've had a response from my second. You cannot see the contents of a Case (so keep a record of the query that you submit), nor can you reopen a Case once they have replied and closed it.

You can contact your bank/credit card provider and open a payment dispute with them, explaining that you believe that you have been tricked into paying for a product that SimplyElectronics are unwilling/unable to deliver. Mine was remarkably understanding and helpful.

You can report cyber fraud to the UK police (assuming that you live/ordered within the UK) by searching for ActionFraud
or the Hong Kong police (where the company is based) by searching for: report hong kong cyber crime

The domain is registered to Contact Privacy Inc., based in Canada (found via the public WhoIs database)
The domain is registered to Simply Electronics Limited, who in turn are registered to a Serviced Office in Hong Kong.
(found via the public WhoIs database)
You can complain to the registered owners of these domains indirectly via the contactprivacy website.

Both and are hosted on the same server. You can complain to Rackspace, the company who own the servers that the websites run on here (be sure to include your Crime Reference Number from the UK police if you have one) via the email-us link on the front page of their website.

You can also register on several review websites, mark reviews like this one as helpful, and post your own review. Do the same for the other online reputation services that feed into search engine algorithms - particularly the one displayed on their website, although you will need to e-mail reviews@ that company, as they don’t e-mail feedback links until after a sale has _completed_ (which neatly explains why their feedback rating is so high). Some review sites are vendor-centric, so you may also need to be prepared for a long process to log negative feedback.

If you are more savvy about life and business in Hong Kong than me, then you might be able to complain directly to the local regulatory authorities regarding Simply Electronics Limited (Company Reference (CR) Number 1150413), or directly to the new Director Ng, Man Lai (吳文麗), who was appointed in July 2015.

All this information is from publically available sources.

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