written by abigailbissig on 01/05/2020
I purchased this product because I have bad allergic reactions to hair dye. It is not chemical free, regardless of what they say on their page. I've just come across this fine print on their website:
"Confusion occasionally arises as natural hair dye formulas often contain a number of similarly named compounds. Both PPD and Toluene-2,5 Diamine Sulfate belong to the same family of ingredients: phenylenediamines. Since these related ingredients belong to the same chemical family, it is mandated by the European Cosmetics Directive to list the official warning text “contains phenylenediamines” on retail packaging. Natural Vital colour products that do not contain PPD may still list phenylenediamines in their ingredients; however, they will NOT CONTAIN PPD (‘p-phenylenediamine.’ )"
So basically they say the die is PPD free, but they still include certain chemicals from the phenylenediamines family, which is what most of us are allergic to.
I must say, I do feel a bit badly treated by this company but what can you do.
If you have any kind of allergic reaction, DO NOT BUY this product.