High Octane Harley-Davidson, Billerica, MA

I walked into High Octane Harley-Davidson in Billerica, MA on 4/29/2016 and purchased a 2016 FLTRX Road Glide in the Amber Whiskey color. I was told by the sales person that I was getting a discount on the MSRP price and the Amber Whisky color upgrade for "free", The unit cost to me was $23,999, Freight $495, Setup $962.

They do not have prices listed on most bikes in stock so I assumed I would be paying MSRP from Harley Davidson. When I got home I went to the official Harley Davidson Web site and built my exact bike. The price for the exact same bike with the Amber Whiskey color upgrade $21,699 or $2,300 less than I paid.

I then thought maybe high demand so they could charge more. I checked with other local dealers and found 3 with my exact same bike in stock for the MSRP price of $21,699 listed right on the bike.

I have filed a complaint with MA Attorney General and informed Harley Davidson directly.
I’m confused as to how Harley-Davidson can give the price for the motorcycle on their website and the dealer is allowed to mark up the price $2,300 over the MSRP listed price.
I did try to get this issue fixed with the dealership and they were unwilling to make it right. My goal now is to inform as many potential customers of High Octane to be very aware and know they will rip you off if they can.