Is Selftrade.co.uk the worst?

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82Monaghan's review of Self Trade www.selftrade.co.uk

“Is Selftrade.co.uk the worst?”

★★☆☆☆

written by 82Monaghan on 15/03/2015

Performance of online broker Selftrade.co.uk. Website design and online presence: very poor. To give only 1 example from 12 March 2015 (I can provide evidence with screenshots):
1) I went to Prices & Quotes/ETPs/ETFs to look up some exchange traded funds. Compared the font size of "Prices & Quotes" to the font size of the ETF names. Can you see anything without damaging your eyesight? The font size used for the ETF list is far too small.
2) There I click on the first ETF: Amudi with symbol ALAT. Oh dear, does Amudi even exist, or is the firm called Amundi??? On the right, I then click on Key Investor Information Document: What I get is "access denied". Ok, on a second try, I get through to a pdf titled "Amundi ETF".
To be fair: if the access to the key investor information consistently worked, this would indeed be a surprisingly positive feature which deserves some praise.
3) And finally, where is the ISIN number that belongs to such a security? Wouldn't that be useful for investors to easily find? Hargreaves show it. Others too. I couldn't find it here, maybe it's hidden away somewhere.
4) Once you have an investment portfolio, how do you find out about your portfolio's performance? Well, Selftrade's Portfolio overview doesn't show you % gain or loss! No, only absolute values. I searched for long but haven't found any % column yet! Seems, you, the customer, have to grab a calculator and calculate your % profit YOURSELF.
5) Finally: I type into the search box at the top of the web page: Apple (without typing carriage return!). The site then loads information: Next: I click on "Click here for more results for "Apple">>". What I get is an ERROR: Endpoint not found / search/Apple The requested URL was not found on this server.
Please make up your own mind regarding attention to detail by trying out the website on your own.
This review is based on facts, all screenshots have been saved for evidence.

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