Genuinely feel extorted after years of loyalty

I have been with MCE for many years. The renewal for the year was £289. The previous year it was £221. I asked why it had gone up so much and was told it was due to the tax. I sighed and accepted the amount. Immediately afterwards and out of curiosity I used one the comparison sites. The AA were charging £83 for the same insurance but better excess! Not only that, MCE were showing as £119 with legal aid and breakdown recovery!

I immediately called back and said I wanted to cancel and explained why but was told someone would call me back to see if they can match it. What, you mean match your own quote?! No one called back, so I called back later that evening to cancel but was told again someone were call me back the next day. No one did so I called back yet again (the insurance had now come into effect) and they put me on hold for quite a while and said they will charge me £32 for the cancellation. They were no longer interested in retaining me as a long serving customer – not even giving me the price they’re offering on the comparison site! I tried to quibble the £32 charge but said they would’ve normally charged me £60 as the insurance was now active (even though I had phoned before then to cancel) therefore making it look as if they were doing me a favour!

I would have (and still could) gone for their offer on the comparison but (normally I really wouldn’t use this tone at all but I’m so disgusted) they can go screw themselves. Obviously, loyalty means absolutely nothing and neither does customer service. Their attitude absolutely stinks and I’m still in shock. I’m off to fine tune the comparison quotes and if MCE come up as the best option, I will take the next one. MCE, you really are the pits and extremely disappointed with the way you have treated me. Goodbye.