Just spent an agonising two weeks trying to paint a (small bedroom) with this product. Unfortunately we didn't check reviews in advance, and, after several futile attempts to get it to stay on wall without cracking looked at reviews to find many other had this issue - dating back to 2008 and they're still selling the stuff!! When we went back for refund it was given without question - we had distinct impression this was a regular occurrance. Have just completed one wall of room with Dulux in no time, no streaks nor cracks - an absolute world of difference!

I bought this paint because it was all I could afford at the time. I was very careful about prepping the walls. A few weeks after decorating cracks appeared mainly around the edges of the walls and over time covered all of the walls. It was some time before I could get the money together to repaint. I had to spend quite a lot of money on a special undercoat to hide the cracks and a good quality branded paint. A lot of time & money wasted on a cheap, poor quality product.

Tried B&Q paint for the first and last time - Jan 2016. Problems When cutting in with brush it churns up the previous colour despite the walls been prepared correctly 4 attempts no good. Also if you paint using a roller that is wet it will dry a different colour, the paint is very "chalky". My advise avoid like the plague. We used B&Q grey 'Alfie' now going out to purchase some real paint.

newly plastered walls allowed to dry sealed with b&q emulsion. first coat fine second coat started to bubble ,ended up peeling paint off like wall paper,straight back to plaster. in 30 years of decorating have never seen anything like it

This is the WORST paint I have ever used, and I have used most emulsion and latex house paints, on both sides of the ocean! This paint goes on badly, requires 3 or 4 coats to make it look even remotely decent, and is just a big waste of time. Spend the extra £5 and get Dulux, or even Crown. Anything but B&Q. It streaks, it shows every single brush mark, roller mark, or paint pad mark, and it required two 2.5L tubs of it to cover one white ceiling in a small room. Just terrible. I'm so unhappy with the results and the cost.

i bough a tub of deeply teal from b&q and after four coats the finish is still very streaky. i would not recommend you buy this paint, i am going out to buy dulux or crown.

this paint does not cover it seems to have a good colour in the tub but on the walls it seems to go.they say a tub will cover 30sqmts this might be if you still want to see the original colour of the wall before you started. this paint should be taken off the shelfs till they sort out the problems people have with it. i am now going out to buy dulux paint as i should have in the first place,

I purchased two different colours of emulsion paint for my kitchen, the walls were clean and dry, the paint went on fine all appeared ok until a couple of weeks later when the paint started to crackle and peel and then some months later got alot worse, I complained to B&Q and they sent me some pots asking for samples of the flake and the paint, it has now been 9 months later and I have heard nothing follows numerous phone calls, clearly avoiding me, I now need to rub all the walls down and start again using either Crown or Dulux which I have never had problems with. B & Q you know your paint has major problems but you do not want to admit it, very very naughty !! Regards

today my friend purchased one of the new colours from the b&q paint range it is in their brochure , it is called Alfie.
The paint was to go over the hall stairs and landing walls which were previously painted about five years ago in a bright cheery yellow .

the emulsion covered almost straight away with one coat but as there were a few patches we gave it another coat , it is lovely and we had no problems with it at all .

However in august of 2011 I helped another friend paint the cladded walls in her extension again using b%q coloured emulsion , we had problems first the paint seems not to adhere to the walls so back to b&q to purchase a primer that done we repainted the walls , on the second coat because the coverage was not good we too found that the paint peeled off and had a balloon type texture ! was it the heat of the summer or the fact that a primer was used I don't know ! I can only assume B&q have changed their paint now as the new colours worked wonderfully .