This is my review of L'Oreal® Superior PREFERENCE® #9DG (Light Delicate Golden Blonde). I have used this brand many times and have used several shades (Mostly Blondes). The kit is the same as last time I used it EXCEPT: there is more product (2.4 oz. Color Gel + 2.4 oz. Developing Creme) for a total of nearly 5 oz. when mixed. This is very good as long or thick hair usually requires the purchase of two kits for sufficient coverage so this should cover most people with one kit. They advertise 'Shine Serum' on the package which is supposed to be in the 'Care Supreme' after conditioner but, I didn't see much difference in performance or shine over the old formula. Also, they upped the strength of the Developing Creme (30 Vol.) so the resulting color would be lighter even on darker hair. The color was a rich gel when mixed and spread quite easily and it seemed a little thinner than the last time I used it but, thats O.K. it covered more quickly and throughly but did drip a little. The color itself was AMAZING as usual, sparkling, translucent and softly highlighted but NOT terribly different from another shade: 9 1/2 BB (Lightest Beige Blonde) My hair was a level 7 1/2 to 8 with some reddish tones before coloring and finished with a Level 9 Soft Golden Blonde with subtle Beige tones - not too different from the result I get from 9 1/2 BB maybe a little more Golden so if you liked the result from 9 1/2BB or thought it was a bit too cool give this shade a try.

Ok, Loreal is quite renowned for it's hair products and cosmetics so I thought i'd give colour preference a try. I saw Gwen Stefani on the advertisements and i love her hair colour so decided to buy a box of it. Went for beige blonde colour. Don't get me wrong, the colour did turn out what it showed on the box, which is always a bonus, but i was dissapointed in a way having paid £7 and finding out that it's no better than hair dyes at the lower end of the market such as Clairol and Garnier.I wanted my hair to look more like a professional had done it. The colour has lasted very well, I dyed my hair at the end of June, 6-7 weeks later there's hardly any roots to be seen. However one bad thing i have found with this product is that it leaves your hair very dry and not in that great condition. My mum has recently been commenting on my hair saying it looks 'straw like' which is very unlike her. My hair normally feels soft and shiny. I have tried using the conditioner treatments to overcome the problem and haven't really seen a difference at all to be honest! To conclude-This product is just 'average' just another hair dye.

I'm naturally a light medium ash brown colour and have been trying for longer than I can remember to find the perfect colour.....This is it! No brassy red or orange tones but a few pearly beige tones that look as though I have paid an arm and a leg for highlights/lowlights. I'm so thrilled. Thankyou Loreal!!!! :O)

After a lot of thought I decided to go from a medium blonde to a red using L'oreal Recital 6.66 Babylon Intense Red. I bought 2 packets of the colour,costing £6 ish each, knowing as an ex hairdresser that the colour may not take on the ends. Used the first colour, washed it off and dried it roughly and my ends were a light pink so decided to put the other box of colour over the top just on the ends and leave it for a little longer. Washed the 2nd lot off and dried it again and the colour had literally not touched the ends! As it was 11.30 at night by this point I gave up and went to bed.

The next morning I went to Superdrug and picked up a packet of Schwarzkopf Pallette on a 2 for £5 offer and ran home to put it on! Put the colour just on the ends for 30 mins and it came out beautifully!!

The moral of this story the most expensive dye in the store is not always the best!!

I used 6.3 Ultra Lightening Golden Brown. My hair has never been dyed before and it was naturally a medium brown. I wanted a golden colour to my hair so got this. On the box it does say that it won't make your hair orange.

This turned my hair ORANGE!! It looked like orangutan ORANGE! I knew that to get rid of orange you need to apply an ash colour. Well I was too scared to use an ash colour from this range, so I used 'Nice N Easy' semi perm colour in 75 Light ash brown. I did call the Nice n Easy helpline before hand and was advised to use this colour and to leave it for 40 minutes instead of the 15 minutes which is advised on the box. Well this has worked, reduced the horrible orange/red tones in my hair and I have nice golden brown hair. I am NEVER EVER going to use Loreal Preference again!!

My boyfriend convinced me i should go red, we search and searched for the right colour for me. I finaly found the L'oreal Paris Recital Preference the colour i used was the Seville 6.64 a vibrant red, to my horror it came out very very dark and now i look like an idiot, it looks soooo cheap i hate it, i love the casting creme so i thought this would be perfect but NO. would definatly not recomend this because the colour you buy isnt the one that comes out even if you follow the instructions by the letter.

I had been using the natural blonde L'Oreal Recital Preference colour for years, without any problems. The blonde colours have always been the best, and my hair condition wasn't damaged. I noticed the box design had changed, and I assumed the product was the same. I've never been allergic to anything in my life, but for some reason, after using Preference hair dye last time, I had a rash all down my neck. I've used other dyes since without any rash, and all permanent hair dyes contain the same ingredient that is common to cause an allergic reaction, so I can't imagine why I had a reaction to this dye. I would like to go back to it, as the colour always looked the most sophisticated, but I am not sure whether to chance it. It might have been a one off and had too much of the chemical in it, so I might do a skin test before I use it again. I'll give it a high score, as the rash might have been due to my own skin or something, and the colour always looked so good.

The colour, a bright vibrant red, was very dark, and not at all like it should have been according to the side of the L'Oreal Recital Preference hair colour packet. Also, it can only be described as a wash in and out, because as soon as I had washed my hair, it looked like I had bathed in a pool of blood. It's now been about a week, and it doesn't really look like I've coloured it at all.

It is very disappointing for a well known make. Not good value for money, and my hair feels damaged, and not silky, like I had hoped it would be.