I bought two boxes of this color. The first one did absolutely nothing after following directions completely. I tried the second box the following month...nothing, no color change whatsoever!! Waste of time and money. I am very surprised Loreal would put out such an inferior product!

I tried several different boxes of this product. After thorough shaking, NO color dispensed into the mousse at all. It had no effect on my hair. Waste of time and money. Fortunately I got it very inexpensively. If I had paid the $22 sometimes charged for this I would be really irate.

I was half way through a root touch up when I realized there was ZERO color developing on my hair. Believe me when I say I shook & shook this stuff prior to using. So I think "Ok, I didn't shake it enough.". I shook until my arms hurt, squirted some out on my hand, a tiny speck of color comes out. Shake & shake! Again just a smidge of color appears. Ok, i give up. Basically what I ended up doing by using this product is lift rather than darken my root color. Pretty much a reverse ombre. This product needs to be taken off store shelves EVERY WHERE!! I've dyed my hair for years & this is the first review I've ever felt the need to write. Bummer!!

This is the absolute WORST hair color I have ever used! I was trying to touch-up root color. It didn't cover any gray--it's as if I never colored my hair! It didn't color at all! It wasn't cheap either--$13.97 at Wal-Mart. I am SOOOOOoooo disappointed as I attempted the root touch-up on Christmas Eve day--no time to redo. My hair looks like horrible! I do NOT recommend this product--not even to just 'try it'. You will be DISAPPOINTED!!!!

Love the concept, but there is not enough shaking that you can do to get even developer to color, as a result it burned my scalp. Wished it worked the concept is awesome.

What a mess to apply! It was hard to keep bottle free of foam during application. My hair is very thick and I couldn't apply directly to roots. I had to apply to fingertips and massage it in that way. Not sure how the color is going to turn out. I think it need an easier way to apply to roots. The directions said to keep the bottle vertical. This was awkward. Probably won't purchase again even if color is good.

I have always been a big fan of Loreal Preference. I couldn't find my color anywhere except in their brand mousse. My roots don't look like I colored my hair at all.Very disappointed in this product. I haven't been able to find the color for so long I'm hoping they didn't discontinue it in the regular preference.

ive always been told the higher priced dyes last longer, but in this case following the directions my light brown hair is still brown with streaks of black.My roots didn't color at all, looks like I dyed it 4 months ago instead of 16 hours ago. very disappointing product, now ill have to re-dye my hair after 24 hours just so its one color.

I had such high hopes that the no mix Loreal Pairis Superior Preference Absolute Mousse was going to make this task easier and less messy. I followed directions exactly, made sure I got both sides clicked in to the container. Shook it at all the described times. Mousse was pretty easy to apply. I didn't mind having to shake it all the time but I did mind having the bit of mousse on the spout fly all over the place when I was shaking it, even though I tried to remove it each time from the opening with a tissue. But the product never worked. Not at all. It didn't cover any of the gray roots that had grown out since the last time I colored and didn't appear to freshen up the color of the rest of the length of my hair either. What a waste of time and money. I had timed the coloring of my hair just before we are leaving on an international trip (I have to touch up the roots every 4 to 6 weeks) and now I only have one day to either go on this trip of a life time with ugly roots and dull hair or risk damaging my hair by coloring with my usual product tomorrow. This sucks. They should take this off the market before they continue to ruin peoples plans and thus ruin their companies reputation.

This must be the worst Hair Colorant ever, easy to use but foam is thin, does NOT cover roots or greying hair even although I followed it to the letter; lacks any shine or lustre. Don't waste your money on this product.

Sounded like a useful product, NOT......The color only lasted a few day, was very disappointed! When applying it I had my doubts, seemed like the foam was very thin. I would even bother using what's left.

I like many others didn't bother to read the reviews for this hair color product, but boy do I wish I had! I spent too much money $15.00 for a product that didn't do a thing for my hair. It doesn't cover up the grays nor does it refresh your hair color. The foam was awkward to use and like others because you have to keep shaking the container, the foam got all over the place and I had to clean those surfaces before they got stained. My time was spent anticipating a great product to do its job and got nothing but disappointment. Save your money and time. HATED EVERYTHING ABOUT THIS PRODUCT!!!!!!!!! Disappointed in Texas

I don't normally write reviews, just read them. I went ahead & tried this product since I had 2 coupons (it's pricey). I've always been satisfied with L'Oreal products, but I don't know what happened here. This stuff doesn't cover the gray, and you're supposed to keep shaking the canister while using which results in the foam at the tip flinging everywhere. That wasn't even the worst part. My hair was waxy afterwards. I normally wash my hair every other day. The 2nd day was absolutely horrible! I was using my flat iron & my hair was so waxy, it looked awful. Of course, I didn't have time to re-shower & wash it, so it was a baaaaad hair day at work. Threw the remainder in the trash. Don't waste your money OR your hair.

What a waste of time and money! Like others, I wish I'd read these reviews before purchasing this product. I've used L'Oreal products for years, including Excellence and Preference, this mousse doesn't even come close! Didn't cover the gray and was awkward to use, I like being able to direct the color only to my roots, which isnt possible with this, it comes out too fast and covers too large an area - not that it really matters, because it doesn't do anything anyway. It also seems much harsher than the Preference/Excellence, odor is very strong, burns your eyes, and it really burned my scalp also. What a hot mess! Don't bother, you'd be better off just taking your $13 and throwing it out the window.

Extremely disappointed in the results. Roots were still grey. My hair looked the same after using this product.

Also wish I read reviews. Bought the brown for $13+, glad I didn't buy two as recommended on inside pamphlet. Besides being highly over priced, Color is hit and miss even after vigorously shaking as stated on instructions. I don't think color completely mixed after shaking as some foam came out with color and some not leaving patchy coverage and no coverage on gray. Since you can only spray foam holding applicator straight up, had to spray foam on fingers then apply on most parts of head. I high DO NOT recommend. I love the preference and excellence so I was surprised by this product.

This review is in reference to L'Oreal Preference Mousse Absolue Hair Color. I've used hair coloring products for 40 years (L'Oreal for most of them...Excellence & Preference) and this is the first time that a product simply didn't work. I have the same grey roots that I had before I used the product. I purchased this product because I liked the idea of the color and developer all in one container, and that the product would be re-usable. Unfortunately, the canister was clunky to hold on to, so much so that I was spraying the mousse into my gloved hand to apply it, while making sure that I kept shaking the canister as directed (inconvenient!). I could have lived with all of that, if only the product had colored my greys. NOT ONE STRAND OF GREY HAIR was colored. In addition to this fiasco, my hair now feels like straw, even after conditioning. I called the company and they are reimbursing me with coupons ($16.00) for a different L'Oreal hair color product. If you decide to do the same (call the company) have your used canister on hand so that you'll be able to give the person the code on the back. I suspect without that code, you won't be able to get compensation. I would not recommend this product to anyone, and I'm left to wonder if L'Oreal actually tested this product adequately. What a disappointment.

Product was hard to apply unlike regular preference bottle with a tip to pin point the roots. Burned like fire when applied. Color was ok but root coverage was spotty even though product was applied twice in same area. Would never purchase this product again and will advise others not to as well. Word of mouth can be a blessing or a curse.