This product gets a lot of harsh reviews, but I don't think it's as bad as some of them say. Now, I know the smell isn't the greatest. And as with all gradual self tanners, it sucks having to put it on every day or two (especially if you're using it for your whole body). But I actually really like the color Build A Tan gives me. It's a light to medium shade that looks very natural. If it smelled better and lasted longer, I'd probably use this one all the time. But as it is, I'd only use it occasionally for my legs or something like that!