I absolutely adore this ice cream, it is creamy and soft and a spoon full of heaven on your tongue, i mean can you get better than chocolate - yes you can get triple chocolate. This ice cram is sweet not bitter at all (obviously) and i could eat about 5 tubs in a day. If you like ice cream you will love this product, i really do recommend it for chocolate lovers and for people who have just had there heart broken because this will make you feel better. I have nothing else to say but do buy it, it is nice, it is not good for you body and i know i'm not the only one who wishes ice cream was healthy, but its good for the soul and that is all that matters (for me anyway) Next time i got to ASDA i'll be fighting for it, shouldn't of said anything :D