Barbara Cassani, Go: An Airline Adventure Reviews

ScottyBoy1976's review has yet to be rated - Be the first!
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Good Points: Well laid out and great descriptions of business terminology.

General comments: Barbara Cassani, Go: An Airline Adventure - Anyone who is looking for a read and is interested in the behind scenes of a leading company will love this book - we were both captivated and enjoyed to read the behind the scenes of Go. Since reading we find it hard to get the go tune out of our heads!! Well written - and well done!

murcutt's review has yet to be rated - Be the first!
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Barbara Cassani, Go: An Airline Adventure - Not even slightly impressed. Cassani gets a £25m gift to get started and all she could do was lose a fortune! In the REAL WORLD people have to raise their own cash and are dead commercially long before this - she harps on endlessly about how they were NOT supported by BA but misses the central truth, that without them they would never have started. I am sure that being there on the team was great fun, but I resent being told how tough it all was ...

CGorman's review has yet to be rated - Be the first!
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An excellent book that charters the rise of Go - the UK low fares airline run by Barbara Cassani and her conflicts with Go's owners British Airways. This book starts with the airlines conception and early struggle (with BA management, Easyjet and profits) and the eventually sale, first to 3i and then to Easyjet. Barbara tells her story in such a way that we really feel as if we are on her "airline adventure", she delivers the full set of ups and downs to the reader. You cannot help but feel sorr ...