Written on: 28/09/2005 by jkl (10 reviews written)
The bell is ringing on the mobile phone ringtone subscription industry.
Mobile phone ringtones have become a global industry, worth US$ 4 billion. Ringtones are offered at considerable cost, using marketing methods that have been called dubious. The British High Court recently upheld adjudication by the Advertising Standards Authority, which found that children had unwittingly run up large phone bills through hidden weekly subscription charges.
Aggressive marketing of mobile phone content... (read more)
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