I was torn between Philips 28PW9308 and the Loewe Vitros 6270 ZW model. I've compared them side by side and noticed that the colours were a lot more vivid on the Loewe model although the image on the Philips appeared to be easier on the eye (Pixel Plus?) -up close. from normal viewing distance the Loewe image was slightly superior I thought. Sound is okay with only 2*25W internal speakers. The skimpy manual touches on the basics but the tv's menu system is so intuitively easy that you really don't need one to install it... and there is a 'help-feature' accessible by the simple but effective remote (which I haven't used yet).