Iceland Reviews
Latest Reviews
★☆☆☆☆
“Bad workers”
Written on: 14/05/2013 by Gigigg
Iceland workers from Bermondsey refused to accept goods return.Very Bad workers and company. (read more)
★☆☆☆☆
“disgraceful service”
Written on: 11/04/2013 by HUMPHREY999 (1 review written)
I have no use of the left side of my body, hence I'm in a wheelchair. Unfortunately my husband, who isn't at all well, has to care for me. Iceland stand out as the only supermarket we use whose lazy staff shove goods down the checkout at high speed and sit yawning(in one instance) waiting for him to open bags and pack and pay. This has happened at two of their stores which are nearest to us. Complaints to the managers in store and customer service on-line, produced no improvement at all.... (read more)
★☆☆☆☆
“Way behind the times”
Written on: 06/04/2013 by Mysteryshopper1000000
Most other food retail companies do local home delivery free and you don't have to spend £25 in the store first either to get this! Why can't you just spend £25 on line at Iceland why do you have to go to their store? What on earth is so different about Iceland that it has to make things difficult for customers? Icelands days may be numbered as more and more people go to Sainsbury and other online stores that do a free home delivery by just ordering on line. You don't have to go in the... (read more)
Cynicalshopper's Response to Mysteryshopper1000000's Review
Written on: 13/05/2013
I dont know of ANY other online food shopping companies that offer free delivery. Sainsbury's certainly dont! Quoted from their website "For online grocery deliveries, there's a £25 minimum basket spend and you'll be charged a delivery fee of between £2.95 and £5.95 for orders over £40. Orders under £40 will be charged a delivery fee of £6.95" And you CAN order online at Iceland. Not in all areas yet, but you can.
If you dislike iceland so much why are you telling people to 'buy buy'? Or did you mean 'bye bye'? I dont think they need to worry with reviews like this lol
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★☆☆☆☆
“complaints”
Written on: 13/03/2013
the reason why it appears that iceland managers get very little complaint is not because there isnt much to complain about but because your complaint is not logged but quashed and kept away from the managers and bosses at head office! Shameful! (read more)
★★☆☆☆
“Failed to deliver”
Written on: 25/01/2013 by hayley1995
I spent £200.00 at iceland and my delivery was meant to be between 12pm and 2pm then at 3pm i called to see where my delivery was and they said they had been and no-one answerd which is wrong as i went out my way to stay in between that time. So in the end i had to drive down there and collect my shopping in the car!! i called customer service and all i got was a £5 voucher off my next shop. I wont be shopping there for a while. (read more)
★★★★★
“iceland store in shrewsbury is the best plenty of...”
Written on: 20/11/2012
Plenty of vritey in food iceland store in shrewsbury the best sore to shope at (read more)
★★★☆☆
“Good service, layout of shop needs improvement”
Written on: 13/11/2012 by CheersMate (2 reviews written)
I visited Iceland in Maidenhead recently. The products are in good condition and they offer nice discounts also in products other than iceland brand. The store layout needs impovement as it is not convenient to have to walk all the way to the back and then front again just to reach the cashiers. the service is overall good. (read more)
★★★★★
“I am realy realy happy with Iceland service giving...”
Written on: 09/11/2012 by Zeena
I am so happy i like iceland product like iceland milk and all products which for £1 its value for money and would be happier somting we can get less then that when ever I shoping I swap my bounce card sometimes I getting money off voucher like 25p ,50p it's realy helpful for me and Iceland doing realy great job they treating customer by giving money off so we can save a bit also this time I got money off voucher as bonuse spending holiday for less its mind blowing I realy fall in... (read more)
★☆☆☆☆
“failed delivery”
Written on: 29/10/2012
spent £100 shopping slot was 6-8pm they ame at 630pm someone elses shopping. They took it back no phone call from them waited all night for them. My shopping i brought never recieved it. (read more)
★★★★☆
“Love the home delivery”
Written on: 19/09/2012 by raogbole
I find the home delivery very useful , things are often cheaper here , and if I spend more than 30 pounds , I get delivery free :) Only thing is , some products I would need , are not available in store , and there's not much choice at times, which then means that I have to go to sainsburys to get the other products ( veg , etc ) that I need (read more)
See next 10 reviews
Showing 1 - 10 of 36 Reviews
★☆☆☆☆
“Iceland using cheaper ingredients”
Written on: 02/08/2012 by Rabite (1 review written)
Iceland have changed their ingredients. Their pizzas now use tasteless pepperoni and a cheese that gets burnt easily. Not just pizzas but chicken, pies, some burgers and even vegetables. (read more)
Frenchlily's Response to Rabite's Review
Written on: 17/08/2012
I think they are using "fake" cheese - there was a programme about it a few months back. the "fake" cheese has the same texture as real cheese, but is tasteless, and is cheaper to make. I won't be buying them again!
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★☆☆☆☆
“Poor quality”
Written on: 03/07/2012
Bought family steak pie thinking I could save some money. Wrong 3 small pieces of (I think) steak . Should b called sauce pie. Won't b back. Would have been cheaper making my own. (read more)
★☆☆☆☆
“don't by fresh meet!”
Written on: 15/03/2012 by mulish
yesterday I bought fresh chiken wings... (use by 17 March). today I open it.. and omg I almoust vomit, it was stink so badly! even color is weird, it's just discuisting. I'm very disapointed. I'll never back to ICELAND for sure. (read more)
★☆☆☆☆
“ICELAND SHAMBLES”
Written on: 11/03/2012
ICELAND BRIDGETON CROSS STORE AN ABSOLUTE SHAMBLES FREEZERS BROKEN DOWN ALL OVER THE PLACE SEVERE SHORTAGE OF EVEN THE MOST BASIC FROZEN FOOD, CHIPS, ICE CREAM, BURGERS, THE STAFF ARE ALWAYS STANDING ABOUT SWEARING AT EACH OTHER AFTER SHOPPING HERE FOR THE PAST TEN YEARS I WILL BE AVOIDING IT IN FUTURE (read more)
★☆☆☆☆
“BUREAUCRACY IN THE EXTREME”
Written on: 08/12/2011 by TONYCGRAY (1 review written)
After more years than i care to remember shopping at iceland, i am now a totally unhappy customer who will refuse to shop in any of there branches again, neither will my family or friends. Due to my wife being ill i had to shop instead and decided to use our iceland savings stamps, only to be told after 90% of the items were put through the till that without id i couldnt redeem them, and that there were various signs around the store stating this. I defy anyone unless they read every notice... (read more)
Paulj121's Response to TONYCGRAY's Review
Written on: 25/11/2012
Whether or not the store were following the "law of the company" to the letter, I do feel that it is unfair to make them as 1 star for everything... afterall, if you are marking them 1 star for value, and for shop layout and for service, why have you shopped with them for "as long as you can remember?" Unrealistic reviews which are just done "out of spite" do somewhat annoy me.
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★★★★★
“I FIND ICELAND A REAL PLEASURE TO SHOP IN.STAFF AT...”
Written on: 09/02/2011
I FIND ICELAND A REAL PLEASURE TO SHOP IN.STAFF AT HOLYHEAD ARE FRIENDLY HELPFUL,READY TO PACK YOUR BAGS AND HOME DELIVERIES AS AN OPTION,,,YES PLEASEE!!!(A VERY NICE MAN WHO EVEN HAS TIME TO SAY HELLO TO THE CAT),,,WHAT MORE CAN YOU ASK FOR?? (read more)
★★☆☆☆
“Iceland is not as cheap as it seems. Some things I...”
Written on: 09/01/2011 by Emma987 (1 review written)
Iceland is not as cheap as it seems. Some things I can get from Marks and Spencer at way better prices and at better quality. Iceland is not the most ethical shop in the world either. I got some chicken and garlic breast from Iceland and it wasn't very nice as the mixture wasn't too appetizing... also the film on top of the microwave meals doesn't rip off properly so you have to get a pair of scissors through it....
It is honeslty not a great shop to shop in and if you think it is...
(read more)
★★★★★
“I will no longer shop at Iceland because of its...”
Written on: 06/12/2010
I will no longer shop at Iceland because of its sponsorship of such a barbaric show as I'm a Celebrity Get me Out of Here, a show that illustrates how so called celebrities will do absolutely anything for fame and money, where animals sexual organs,(better on the animal,) are eaten for fun, where insects are obviously either injured or killed as a piece of entertainment. The show is barbaric trash which sadly shows how far we have evolved and belies the myth that we are actually a civilised... (read more)
★★★★★
“iceland, at first i thought it would be all full of...”
Written on: 16/11/2010
iceland, at first i thought it would be all full of chavs in their mckenxie jackets, not like i have a problem with that but when is stepped in i was on to a winner, the products are great, priced are great and easy to see, and the own brand and big brand variety is excellent for such small stores, my cousin was a regular shopper here, so now my dad and i enjoy it too. things like frozen food, fresh and chilled are all worth the small prices, staf are happy to help and i think they deserve... (read more)
★★★★★
“I recently shopped in the Iceland at Levenshulme -...”
Written on: 14/10/2010
I recently shopped in the Iceland at Levenshulme - which I understand is a recently rebranded cooltrader store. Staff were very helpful and cheerful, most of the products they have on offer are at great low prices. For example chicago town twin pizza packs are just £1 and they have all the different types, unlike the tescos just round the corner where they are £1.50. In addition they stock most of the dalepak products which the other shops appear to have now neglected to stock - Asda used to... (read more)
See next 10 reviews
Showing 11 - 20 of 36 Reviews
★★★★★
“Although I woiuld not recommend buying all of your...”
Written on: 25/03/2010
Although I woiuld not recommend buying all of your weekly groceries from Iceland, it is fantastic for subsidising your shopping. There are some amazing deals such as £3 for 8pk of Lucozade or 6pk Lucozade Sport - £1 for 4pts of Milk (the cheapest I can find from any retailer). Frozen vegetables, pizzas, potato products and desserts are particularly good value for money, and a high standard of quality. However, lots of groceries are over priced (tomato puree is £1. It's 24p in... (read more)
★★★★☆
★☆☆☆☆
“Iceland's Policy of raising prices on one product by...”
Written on: 28/09/2009
Iceland's Policy of raising prices on one product by 50% to reduce prices on another to claim they are Cutting prices is tantamount to deception no better than our MP's flipping homes especially when they claim a new improved recipe when all they have done is change the shape of the container, I shall be voting with my money and go back to shopping at ASDA Aldi and Tesco (read more)
★★★★★
“Iceland was excellent, my first time and i liked it,...”
Written on: 15/12/2008
Iceland was excellent, my first time and i liked it, well laid out, if lacking overhead signs telling people what was on the isles! but the service was top, very quiet and it was exceptionally quiet (read more)
★☆☆☆☆
“I recently bought some frozen veg from iceland along...”
Written on: 16/08/2008 by amy88 (1 review written)
I recently bought some frozen veg from iceland along with many other products busy mums like myself use: pizzas,chips and such. Me and my 1 year old son had enjoyed our carrot sweetcorn and pea mixture and we decided to share the last portion half way through our veg i found a leaf threw it to the side and continued eating.I scraped a huge pile of veg onto my fork as i opened my mouth i saw a very strange looking piece of veg at closer inspection I was disgusted to find a dead slug.Well you... (read more)
★★★★★
“There is not many bad points at iceland but in the...”
Written on: 19/07/2008 by italia best
There is not many bad points at iceland but in the hoddesdon store i would have some toilets and sell high quantaty cans e.g coca-cola X24 i have compared some prices makro: £7.56
Hoo-Hing: £6.50 straples/niet ideas: £10.99
viking direct: £11.99 T&H: £10.99
I think that Iceland supemaket chain is an excellent way to shop every week,every month etc i would give iceland 9 stars for quality and store cleanleness, I will give 4 STARS FOR STAFF
(read more)
★★★★☆
“Great value and I will continue to shop there, but...”
Written on: 29/03/2008 by Goblins (5 reviews written)
Great value and I will continue to shop there, but only because I can't refuse their bargains. The service is pretty shocking at times and the staff at my local branch never smile, frequently continue to have their own conversations whilst serving the customers and hardly ever even make eye contact. (read more)
★★★★☆
“Iceland have started rounding up all their prices to...”
Written on: 19/08/2007 by jonathan kelly (108 reviews written)
Iceland have started rounding up all their prices to the nearest pound. The problem is most supermarkets offer better value. I bought a tray of 4 pork chops for £3; as I was in a hurry I took anything on offer. Lamb Chops were £6, which seems a bit steep.
The good points about Iceland are the lack of people waiting at the tills. It is a quick in and out type of place. Fridges and Freezers are on sale in some branches, but not the one I used.
(read more)
☆☆☆☆☆
“I received all round bad service from Iceland. I paid...”
Written on: 01/09/2006 by frostylu
I received all round bad service from Iceland. I paid for the removal of an old fridge and when the men came to deliver my fridge they refused to take the old one, as they said 'it didn't show up on their paperwork', they wouldn't even ring the company to sort out the mix up. The fridge I purchased never worked properly either.
Appalling fridges
Very bad service
(read more)
☆☆☆☆☆
“We were badly let down by Iceland's appointed...”
Written on: 19/08/2006 by Monts8 (1 review written)
We were badly let down by Iceland's appointed logistics team, who appear to be a fellow group company who were tasked with delivering our new fridge.
The first scheduled delivery date the driver apparently couldn't find our address but never rang for directions or bothered using the details we passed onto Iceland (the worrying thing is, it isn't hard to find!). Instead we received a call at 8.50am on the day of delivery to inform us in no uncertain terms they would not deliver that day...
(read more)
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Showing 21 - 30 of 36 Reviews
★★★★★
“Iceland is a very good shop. They have good brand...”
Written on: 10/11/2005 by fayecrill (2 reviews written)
Iceland is a very good shop. They have good brand names at a reasonable price, and their own brand name is good quality. All well presented, very clean, helpful staff, always someone on the till, items have a good expiry date, unlike KwikSave. I am a very happy customer. (read more)
★★★★★
“Iceland is a very very good store. It's cheap. The...”
Written on: 23/10/2005 by jennytaylor5 (2 reviews written)
Iceland is a very very good store. It's cheap. The food is nice. The staff are friendly. It is also very clean. (read more)
Jonathan Kelly's Response to jennytaylor5's Review
Written on: 19/08/2007
I did not find the food to be particularly cheap at Iceland, and all prices are rounded up not down.
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★★★★★
“Iceland is a very very good shop! It's cheap, It's...”
Written on: 23/10/2005 by alex05 (3 reviews written)
Iceland is a very very good shop! It's cheap, It's clean, and the staff are always helpful! You are never waiting long in a queue because staff always open another till if they're busy. (read more)
★★★★☆
“Iceland Supermarket: It is very very good and staff...”
Written on: 27/12/2004 by Alex Naylor (7 reviews written)
Iceland Supermarket: It is very very good and staff are helpful. It is very cheap and very good value for money. The bags are free, which is good. It's a very good shop. (read more)
★★★★★
“Iceland on the whole is a good company but sortage of...”
Written on: 27/09/2004 by ronaldo7
Iceland on the whole is a good company but sortage of stock is a big problem. (read more)
★★★★★
“I suppose it depends on which Iceland store you happen...”
Written on: 10/06/2004 by yvonnecollier (4 reviews written)
I suppose it depends on which Iceland store you happen to buy from. I have 2 local stores, 1 is tiny, dirty, has narrow isles, staff are always talking in the back area or on the shop floor, they never seem interested to help, half full or empty freezers... overall bad service (I only shop here when I HAVE to).
On the other hand... the other store is the complete opposite, it is a good size, has its own car-park, wide aisles, freezers are always well-stocked, clean, tidy, staff cannot do...
(read more)
172108_Ronaldo7's Response to yvonnecollier's Review
Written on: 27/09/2004
I think all of the Icelands are the same, whatever the size, what people have to respect is if there is no stock to put out then we can't do much.
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Yvonnecollier's Response to yvonnecollier's Review
Written on: 27/10/2004
I'm sorry, but having been employed by Iceland in the past as a Customer Service Supervisor/ Duty Manager, I know only too well how these stores are run. My initial review was totally unbiased, from the view of a customer, and as a customer I find it totally unacceptable for staff NOT to take an interest in the overall image they are giving to customers. When I was Duty Manager I used to be very aware of the fact that "chatting" on the shop floor or in the back areas was not giving the right impression and always found the staff something to do. I do not believe that there is nothing to do if you haven't got the stock to put out, there’s always date checking and /or facing up, not to mention cleaning!
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Cynicalshopper's Response to HUMPHREY999's Review
Written on: 13/05/2013
Iceland staff are a lot of things but psychic isnt one of them.
Humphrey999's reply to Cynicalshopper's Comment
Written on: 13/05/2013
Being psychic would require some ability and effort, so I agree with you dear.