Iceland Reviews

Click here if this is your business
★★☆☆☆
2.2 / 5
92
33.7% of users recommend this
Click here if this is your business
  • Quality of service

  • Layout of shop

  • Value For Money

? Ask our helpful community of experts about this product or company
Iceland - Ask a question now

Media Gallery for Iceland

Iceland
Iceland

Refine your search

Use the tools below to refine your search by only displaying reviews with a certain number of star ratings or to only show reviews from a certain time period. Eg click on '1 star' to just display the reviews we have which received a 1 star rating click or 'Within the last month' to display just reviews posted over the last month.

Latest Reviews

★☆☆☆☆

“Never Again!”

Written on: 19/07/2017 by Templeex445 (1 review written)

I've now had 4 online shopping orders from Iceland and every time items were missing - marked out of stock - despite being marked in-stock on the website. Strangely it was always items that were heavy or bulky that were missing from each delivery. Today - after my normal delivery with out of stock items I went into the local store and low and behold - all the out of stock items were available to buy! On quizzing a member of staff I was told that quite often they take items off the online… Read Full Review

If you are commenting on behalf of the company that has been reviewed, please consider upgrading to Official Business Response for higher impact replies.
Report this review
★★★☆☆

“Ultimate beef burgers with miso”

Written on: 10/07/2017 by Glenngrant (1 review written)

Disgusting tasted of nothing but fat & salt very similar to cheap supermarket burgers , a complete waste of money… Read Full Review

If you are commenting on behalf of the company that has been reviewed, please consider upgrading to Official Business Response for higher impact replies.
Report this review
★★★☆☆

“Ok supermarket ”

Written on: 28/06/2017 by Pittman67 (1 review written)

Overall ok supermarket, but can be challenging at times. It is better to say nothing, than come out with OTT jokey conversation-which is tiresome for the customer, who will laugh at the lame joke just to be polite and remain calm if the comment was meant to hint at something less than positive… Read Full Review

If you are commenting on behalf of the company that has been reviewed, please consider upgrading to Official Business Response for higher impact replies.
Report this review
★☆☆☆☆

“Iceland online delivery appalling”

Written on: 31/05/2017 by Linzalfdems (1 review written)

I ordered an online home delivery only to be missing an item and when I phoned customer services I was told I wouldn't be getting my item I have to wait 5-7 days for a refund but it's not the first time I've had a negative experience with iceland, I won't order fresh fruit and vegetables as previously I did and it was like they were put next to a bag of frozen items, so they went all watery and had to be put in the bin. The food hand picked is food going out of date really not a happy customer… Read Full Review

If you are commenting on behalf of the company that has been reviewed, please consider upgrading to Official Business Response for higher impact replies.
Report this review
★☆☆☆☆

“Do not Shop in Iceland”

Written on: 13/05/2017 by AlanFleming (1 review written)

I sometime used Iceland for shopping in London Wood Green area; the Iceland supermarket is a quite market if you compare with other markets in this area; when I had a parking ticket from the Iceland management I understood why their business is quite in a one of the busiest district in London. If you visit Iceland you have to pay for parking; I do not think any other supermarket has pay for parking policy; I think pay for parking policy is ok to support the market with a few quit so that they can… Read Full Review

If you are commenting on behalf of the company that has been reviewed, please consider upgrading to Official Business Response for higher impact replies.
Report this review
★☆☆☆☆

“Xmas delivery”

Written on: 21/12/2016 by Hickeyxu308 (1 review written)

What's the point of ordering three weeks before Christmas to be told night before delivery 21st that they are out of stock of main items pointless need to get their act sorted out Will not use again… Read Full Review

If you are commenting on behalf of the company that has been reviewed, please consider upgrading to Official Business Response for higher impact replies.
Report this review
★★★★★

“lamb rack”

Written on: 17/11/2016 by Brisa375 (1 review written)

just had the rack of lamb from the Iceland luxury range, fantastic! Better than i've had from M&S or Waitrose… Read Full Review

If you are commenting on behalf of the company that has been reviewed, please consider upgrading to Official Business Response for higher impact replies.
Report this review
★☆☆☆☆

“Most disgraceful delivery service ”

Written on: 08/10/2016 by Anna240 (1 review written)

I ordered my shopping for home delivery and most of all of it has ended up until the bin. My tins and juice was frozen including biscuits. All the apparent frozen items are like mush and to top it off all the shopping was dumped on my front door. No wonder driver did a fast runner... disgraceful… Read Full Review

If you are commenting on behalf of the company that has been reviewed, please consider upgrading to Official Business Response for higher impact replies.
Report this review
★☆☆☆☆

“change recipe”

Written on: 09/06/2016 by Monroe328 (1 review written)

your Southern Fried Chicken has changed you need to go back to the old ones these are shocking… Read Full Review

If you are commenting on behalf of the company that has been reviewed, please consider upgrading to Official Business Response for higher impact replies.
Report this review
★☆☆☆☆

“frozen chicken fillets”

Written on: 08/06/2016 by denachaeus (1 review written)

Don't buy frozen chicken fillets - v poor quality with grissle and even bones, unbeleiveable!!!!!!! I am going back to one of the major Supermarkets for this product, disgusting Iceland - what I thought was actually true Hah!!!"!!! Rubbish products!!! won't be4 going back to this retailer ever! Cant even get thru to customer service because the line was saturated with callers no doubt complaining. How do they stay in business?????????????????????????????????? D Payne Norfolk… Read Full Review

If you are commenting on behalf of the company that has been reviewed, please consider upgrading to Official Business Response for higher impact replies.
Report this review
★☆☆☆☆

“Refused to take back goods despite not honouring offer”

Written on: 29/05/2016 by bonzobanana (10 reviews written)

I've purchased from most supermarkets and generally if there is a problem they will sort it fairly once they know the issue is caused by them but not Iceland. Made use of their Uncle Ben offer which was buy 3 items and get a free wok which was advertised on their online site. You just clicked on the offer and a list of 11 items was presented to you of which 3 were chosen. Time of delivery no wok so requested to return the uncle ben products but refused instead the driver stated the wok… Read Full Review

If you are commenting on behalf of the company that has been reviewed, please consider upgrading to Official Business Response for higher impact replies.
Report this review
★★★★★

“Rising Dough Pizza”

Written on: 19/05/2016 by Mack61 (1 review written)

I have recently bought a Rising Dough Pizza, from Iceland, just to try it. Imagine my surprise, when I cooked it, and it was a lot better than the take away ones I usually get. The flavour was Indian Curry, and it was really tasty (all of the benefits, with none of the drawbacks)I shall by purchasing more of this range in the very near future. Well done Iceland, keep up the good work!… Read Full Review

If you are commenting on behalf of the company that has been reviewed, please consider upgrading to Official Business Response for higher impact replies.
Report this review
★★☆☆☆

“Sell bye dates!”

Written on: 07/05/2016 by Farginsneekyicehole (12 reviews written)

I Got Milk on Thursday it was out of date on the Friday!! The Bread was 2 DAYS out of date!! Scones were out of date also bye 2 days!The online shoppers are getting the stuff that is out of date! absolutely shocking Get the fingers out Iceland this is nonsense!!!!… Read Full Review

If you are commenting on behalf of the company that has been reviewed, please consider upgrading to Official Business Response for higher impact replies.
Report this review
★☆☆☆☆

“Driver was very rude”

Written on: 26/04/2016 by policedelivery (1 review written)

Food arrived ok on a few occasions we ordered but the driver had a really bad attitude and and dumped all bags on the doorstep and would not take any further through to the kitchen. He says he always leaves on the doorstep at the Rochdale branch what a bad person should be sacked attitutude stunk of ........ wont put up with this terrible customer service… Read Full Review

If you are commenting on behalf of the company that has been reviewed, please consider upgrading to Official Business Response for higher impact replies.
Report this review
★★☆☆☆

“Bad customer service”

Written on: 31/03/2016 by Redrr (1 review written)

Just visited our local Icelands. A main town store and one one till operating. Same staff stacking selves ect. Most unpleasant at the check out, first an argument about what a bag for life is called. Sorry but it is a recyclable bag. I had bought over £50 of shopping, but instead of letting me pack my shopping the check out assistant hurdles next customers shopping into mine. Is that int... I have arthritis. There is also damage to packaging. We will take our custom else where… Read Full Review

If you are commenting on behalf of the company that has been reviewed, please consider upgrading to Official Business Response for higher impact replies.
Report this review
★☆☆☆☆

“short use by dates”

Written on: 22/02/2016 by underbury (2 reviews written)

had a home delivery containing chicken that had a use by date of the following day and yoghurt with a couple of days left. Rang the branch and they said they would get on to head office and I would receive a phone call about it. The next day , no call or email and I rang their customer services and was told they had no record of the delivery branch contacting them. They refunded the cost of the chicken but to my amazement refused to refund the price of the yoghurt (the staggering sum of one… Read Full Review

If you are commenting on behalf of the company that has been reviewed, please consider upgrading to Official Business Response for higher impact replies.
Report this review
★☆☆☆☆

“Poor”

Written on: 14/02/2016 by Bridgetz111 (1 review written)

Order not complete. Put on hold for total of 30 mins via customer service. Advised rest of order would be delivered later same day. No delivery turned up. Again tried to discuss with customer service....again on hold...bunch of useless people dishing out a load of verbal diarrhoea. Never again..lesson learnt.....shop with ocado!!… Read Full Review

If you are commenting on behalf of the company that has been reviewed, please consider upgrading to Official Business Response for higher impact replies.
Report this review
★☆☆☆☆

“Disgusting delivery service”

Written on: 24/12/2015 by ufKoenig29 (1 review written)

Delivery driver dumped my shopping in another street and the home owner came to my house to tell me. Lucky they were honest people. I then had to arrange a taxi to pick me up and go collect shopping before it defrosted… Read Full Review

If you are commenting on behalf of the company that has been reviewed, please consider upgrading to Official Business Response for higher impact replies.
Report this review
★★★★☆

“Amazing delivery driver ”

Written on: 19/12/2015 by 113Moss (1 review written)

I have never done an Iceland delivery before but today I took the plunge. I had spent quite a lot so I decided to sign up and try the delivery service. I loved the feeling of paying and walking away chilled out knowing all I had to do was wait for the chap to turn up. Unfortunately this feeling was ruined when my order arrived missing 2 bags. 1 of the bags had 2 bottles of champagne. 1 of the bottles was allocated to my relaxing night in. The driver rang the office and asked if I could wait… Read Full Review

If you are commenting on behalf of the company that has been reviewed, please consider upgrading to Official Business Response for higher impact replies.
Report this review
★☆☆☆☆

“internet theft”

Written on: 09/10/2015 by swivel33 (1 review written)

i would like to know why iceland feel that its fine to hold peoples money after they have paid for there shoping through no fault of mine iceland didnt have cetain items so my online bill changed wish they took in payment and then left the other payment floting in nomans land when i phoned about this i was dilibratley lied to and told it was the banks fauilt so beliving this i contacted my bank after a long convesation it turns out that iceland do this a lot the fact is that when iceland put in… Read Full Review

If you are commenting on behalf of the company that has been reviewed, please consider upgrading to Official Business Response for higher impact replies.
Report this review
overview