Unlike most mascaras, this is actually true to its word. It doesn't lengthen or thicken lashes; it merely darkens them for a subtle, natural look, that is sadly out of fashion these days. It took a while to get used to the Revlon Colorstay Overtime Lash Tint mascara, and I had to be careful not to blink while it dried. It also lasted a few days! I think it's a fab option for those wanting a natural look, but probably not popular among the masses who want thicker, longer lashes.