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1- Virgin Cola Review

  • Full review by
    garmichael Rank: Lance Corporal
    on 10th Jun 2005


    User Rating : 0
    Respect : -1

    Good Points: Another cola. What will Richard Branson think of next?

    Bad Points: The name "Virgin" stands for too many things. Coke would never start an airline. "Coke Airlines" would never get off the ground.

    General comments: Virgin Cola - Richard Branson has made the classic marketing mistake of putting one brand name on too many things. "Virgin" means everything and it means nothing. His Cola would sell better if he gave it a distinct quality and a distinct name. Kleenex owns the tissue market because Kleenex stands for tissue and nothing else. Imagine if Kleenex started a cola and called it "Kleenex Cola." Proctor and Gamble has a distinct name for each of its products -- Crest toothpaste, Tide detergent. It would never name its toothpaste "Tide toothpaste". Who would want to brush his teeth with detergent (lol)?
    garmichael's review and ratings
    | 131 words | 2 comments added.


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