I attended the Home Show exhibition recently and was drawn to an exhibitor promoting the iCIG. As a smoker who wants to quit, I stopped to have a look and speak to staff. I tried one of the cigarettes, which does look like a normal cigarette, but feels heavier. It has an acquired taste, not too dissimilar to tobacco. It's not unpleasant and certainly is something you can easily get used to. I was told by the staff, of which there were several, that the product retails online for £60.00, but that the price at the exhibition was just £30.00. I went away for a walk, then came back and purchased a starter kit which contains a battery, three refills and a usb charger. I went away thinking what a good deal I had been given. Until I got home, that is. I went online to www.icig.co.uk and found exactly the same product being sold for just £25.99! I have to say that I was annoyed, not because of the difference to what I had actually paid, but to what I was told the cost was online, £60. I sent an email, explaining my annoyance at the mis-selling of the product to iCIG and received a very quick response telling me that they were not happy with what had happened, but that the company that had actually been at the show, were a company called Z Promotions and that they had been advised previously by iCIG not to overcharge on the product. The email was short, but pleasant enough and I was offered 10 free refills, which I declined, as receiving a freebie was not the purpose of the e-mail. I then received a disappointing reply from the director of Z Promotions accepting that it was indeed his company that had sold the product at the show, but not really accepting any other responsibility. I replied stating this and received another disappointing reply stating that the director of the Glasgow based company had attended the Ideal Home show at Earls Court this very morning and had a meeting with staff and fixed the matter. Well, if that's the case, great! Hopefully, honest members of the public won't be conned into believing they are getting a £60 product for £30. However, the lack of genuine concern shown by the 'director' is hugely disappointing. As for the lack of morals from the staff at the event, you can decide. In general this appears to be a good product. I only smoked 1 cigarette last night as opposed to the 6 that I would normally have had. I think as I didn't expect to stop smoking when I went out, my brain needs a bit more time to adjust. The product still gives you Nicotine, but not all the other harmful toxins in a cigarette. I would say if you are considering quitting, or reducing the amount you smoke, give this a go. My biggest piece of advice would be DO NOT BUY FROM Z PROMOTIONS but go for the much cheaper iCIG web site, who also appear to be more customer focussed and have a higher moral code! I have only given 2 stars due to the issues surrounding purchase and the fact that it's still early days.