Richard W. Lewis, The Absolut Vodka Advertising Story: Vodka - As a hardened fan of the The Absolut campaigns, this book was a real find for me. The book features 500 of the Absolut ads with excerpts about how the adverts were made. Collectors will love it and so do I. It could have been a ten had it included a CD-Rom to view the adverts on the PC. Shame about the drink though, despite this great book, I'll remain faithful to Jack Daniels and Tennessee's finest whisky ahead of this Russian junk.