Force Wheatflakes Reviews
Latest Reviews
“i miss them!”
Written on: 08/05/2013 by tooty (1 review written)
please bring back force flakes..i love them..i hate fruit in cereals and all that sugar coated stuff is horrible..i just want a cereal that is really tasty and with no extras added..i have tried other wheat flakes and they are either of tasteless or rock hard..so please nestle bring force flakes back to our supermarket shelves as I am so fed up of eating wheat bisks! (read more)
“Force Flakes should be reintroduced”
Written on: 25/04/2013 by DavidWJ (1 review written)
Force Flakes are irreplaceable. Since they have been discontinued we have not been able to find anything like them and we used to eat them nearly evry day in the summer and would happily have paid more for them. Why did not Nestle advertise them on TV as a really healthy cereal instead of all the over sugary rubbish that cereal manufacturers tend to produce. If they won't make them any more why can't they franchise the recipe to someone else? (read more)
“FORCE WHEAT FLAKES”
Written on: 25/04/2013
I'm very sad at the demise of Force (and Sunny Jim!) - Nestle are very inconsiderate in ceasing production of this well-loved cereal. We live in France where most cereals are over-sweet or chocolate-covered, and one high-spot of return trips to the UK was coming back with aq supply of Force. Maybe if Nestle had included Force in their ads it wouldn't have had to go. I hope there will be a re-think and perhaps a relaunch? (read more)
“Nestlé Force - where have all the no-fruit cereals gone?!”
Written on: 17/03/2013 by CatherineMc
I too was dismayed to find out that Force was no longer about. There is a gradual creep, insidious in nature, of many manufacturers to introduce sweetened cereals to our diets. I have tolerated fruity Special K (sugar) and even Shredded Wheat with fruit centres (sugar....). But I resent Weetabix with chocolate bits in (sugar) and now even porridge oats with fruit (sugar) are overtaking the good old plain, unadulterated cereal options. Don't get me started on breakfast bars.......! (read more)
“Bring back Force!”
Written on: 11/03/2013
Since cessation of production of Force, I have tried various "substitutes" but they are nowhere near as good as Force. It seems absolutely mad of Nestlé to discontinue production of Force, as it had been on the market for well over a hundred years. It was perhaps underpriced, which. Meant retailers had no incentive to stock it. Nestlé used this as the reason for ending it, citing lack of demand. Well, the customer demand is still there if they are to check! Anyway, if Nestlé don't want... (read more)
Columbus92's Comment
Written on: 18/04/2013
Can't understand why they dropped it! I have written to Nestle and urge everybody to deluge them with emails.
Never saw it advertised and can't find anything as good. Shame on them for concentrating on over sweetened highly advertised over-chocolated options...
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“Give me back my Force Flakes!”
Written on: 02/12/2012
I am devastated to find that I cannot get Force Flakes any more. They were my Sunday morning treat - lovely tasty cereal. I was introduced to them in my teens when I went to stay with a friend and quickly got my Mum to buy them. People didn't know about them and I'm sure if Nestle had carried out some promotion for them, many more would have become fans. (read more)
Normanl's Comment
Written on: 17/12/2012
Cannot think why they stopped this product either , my Grandparents had it and is the best of all the "flake" products available - Have always found it hard to obtain and the supermakets ( Mini or otherwise ) always sold out of it quick when they did have stocks - Perhaps this is another cunning marketing ploy - Oh cynical me.
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Alanf1463's Comment
Written on: 06/02/2013
Seems Nestle do not want to have to produce a cereal which does not have chocolate or cannot be advertised as having added this that or the other and have to sell it at a reasonable price.
Fancy, choclatey, frilly, funny shapes with bits added are good profit makers so Nestle decide they do not have to cater for the 'plain' people!
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Stasntheman's Comment
Written on: 19/02/2013
There are some indications that Nestle are planning to bring it back. When I posted on their web-site they wrote a letter back which said that they might bring them back in 2013. Force Wheat Flakes are now on their cereals page but no further info. Perhaps we should all be emailing or posting on their web-site to encourage them. Meanwhile I still have the vouchers for Nestle cereals which they sent me but I will buy with cash as soon as they reappear.
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Ummsalam's Comment
Written on: 23/02/2013
Absolutely agree. I enjoyed these as a youngster and started enjoying them on a regular basis until Nestlé suddenly cut the product.
Please reconsider and promote a good wholesome and tasty food. If you want a sales angle then consider how easy they are for the grey haired amongst us to tuck away.
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Npcoxall's Comment
Written on: 07/03/2013
4th March 2013
I also loved Force Wheat Flakes but unfortunately I have heard today from Nestle Cereal Partners UK Ltd Consumer Relations Executive that they have discontinued Force Wheat Flakes permanentely
due to low demand.
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“testing”
Written on: 21/10/2012
testing pls remove Go in to plenty of detail, talk about the key elements you like, was there anything you particularly didn't like about it? (20 characters minimum) (read more)
“Bring back FORCE”
Written on: 15/10/2012
I’ve been searching and scouring all shop and supermarket shelves for FORCE. In the end I did an online search for it to discover that FORCE has been discontinued –how could they? I’m devastated. Please help, FORCE is the only cereal I eat, apart from porridge! I’ve been eating FORCE for at least 50 years. I’m in mourning for a life time best friend who is no more, and can’t begin to explain what this loss means to me. FORCE ONLY has FOUR ingredients – how many is in your... (read more)
Lainey290975's Comment
Written on: 23/02/2013
oh no im the same im so so sad to find out force is no longer available why!!!! no added ingredients just natural goodness pleas bring them back if anyone finds them e mail me
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“BRING BACK FORCE !!!! - Force was my favourite cereal.”
Written on: 27/09/2012 by gmccaw (1 review written)
I am sooo disappointed that Force has been discontinued by Nestle (and have awful withdrawal symptoms). I loved that it was a genuinely healthy and very tasty breakfast option - I had been eating it nearly all my life (for nearly 40 years), my 2 year old son was choosing it for his breakfast and my mother and grandmother have also always eaten it for their breakfasts too. I am vrey interested to read that it may be back in 2013 - See 'Force Breakfast Cereal' Facebook page I have just... (read more)
Mooning03's Response to gmccaw's Review
Written on: 12/10/2012
My Late Father got his nickname Jim from the Sunny Jim on the Weetflakes packet but he was always smiling so BRING THEM BACK NOW otherwise it is like losing my Father all over again
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Shawnbuck's Response to gmccaw's Review
Written on: 16/04/2013
I absolutely agree. I've been eating this cereal ever since childhood (I'm now 55), and it's easily my favourite. Not too sweet, high in fibre, easy to eat and digest, and no artificial ingredients. When I heard that Nestlé had discontinued Force (and subsequently closed the factory where it was produced) I e-mailed their customer relations department in August 2012 to register my disappointment. They sent me a letter (along with a £6 voucher) explaining that Force had been withdrawn due to "very low sales", but that they "hoped to bring it back in January 2013". This hasn't happened as yet (qu'elle surprise!). If Nestlé had invested even one tenth of the advertising budget it allocates to other brands such as Shreddies, I'm certain sales would have increased (how about a campaign using the 1970s disco hit "Can you feel the force?"). Instead they seemed happy to let Britain's longest-established cereal brand wither on the vine and die - which begs the question, why did they bother buying it from the previous owners AG Fincken? I still have 2 boxes of Force from a batch I bought in bulk from the 'my supermarket' website after I found out production had stopped - which I'm now using sparingly to conserve them. They've just passed their 'sell by' date, but still taste fine, and I'm willing to take the risk! If Nestlé don't want a heritage brand such as Force in their portfolio, why don't they sell it to a smaller cereal manufacturer such as Mornflake or Jordan's who I'm sure would be able make a proper go of it?
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“best tasting cereal ever.”
Written on: 23/08/2012 by Creativemum
I have been buying Force cereal for years now as I use it to make muesli.It has a lovely malty taste.I just add oats and nuts and it is delicious and needs no sugar.On its own it has more flavour than any other wheat flakes.I have only been able to find it at Sainsburys,but recently it just disappeared from the shelves and I was so upset.I have tried using crushed wheat biscuits in my muesli as a substitute but it goes too soggy. Maybe it just needs some advertising to get people to try... (read more)
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Showing 1 - 10 of 41 Reviews
“different, delicious and authentic”
Written on: 22/08/2012
I am writing on my father who is 90years old and for the best part of his life has always enjoyed Force cereal very much. He is very disappointed that they are not on the market anymore (read more)
“Bring back force flakes !!! Please”
Written on: 20/08/2012 by Richardswise
I have been buying force for many years. Intact it's the only cereal I like to eat. I have been disappointed of late to not be able to find it and have had to struggle to find other less tasty alternatives. Please bring it back and make mornings easier to cope with again!!! (read more)
“fan for 80yrs”
Written on: 07/08/2012
my husband has been eating Force wheatflakes for 80yrs!!! so they must be doing him some good ! what better advert could you get .our grandson stayed with us a few years ago and had never eaten them before .he thought they were delicious and when ever he stays since then he has to have his Force breakfast!In fact we even bought him a packet for his birthday!!!but where are they now ?all the local stores are out of stock ! why?there is nothing to dislike . (read more)
“Force Wheatflakes availability”
Written on: 30/07/2012
I have enjoyed "Force" Wheatflakes for many years, now I can`t seem to find this lovely cereal in any shop. I wonder why? It has a unique taste and I hope that demand may encourage Nestle to produce this healthy cereal soon. (read more)
“What a wonderful name”
Written on: 28/07/2012 by ken1937
I have been buying Force before Nestle took over Rank Mcdougall, I live in Ashford, Kent (where Rank were situated). I usually buy from Sainsburys and occasionally at Waitrose, of late, it has become increasingly harder to find it. I phoned Nestle yesterday (27 July) and was informed they had stopped production but would start again around January next year. Such a pity, I mow have to find a "substitute". (read more)
Thecomplainers's Response to ken1937's Review
Written on: 30/07/2012
I hope what they told you is true I will chase it up as well, I was told by letter last week that they were discontinuing them with immediate effect due to poor sales! ??? really disapointed, why isn't it advertised on TV or given a good display instore
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Ericamathews's Response to ken1937's Review
Written on: 27/08/2012
Thank you for taking the trouble to contact Nestle direct. What a shame! My local Booths store has had plenty of enquiries and complaints so the customers are out there - and they ARE IRREPLACEABLE.
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“SUNNY JIM FORCEFLAKES”
Written on: 08/07/2012 by carolinamoon77
I was horrified to hear today from the Manager of my local Sainsbury store that they have discontinued the sale of Force Flakes. Bah, humbug. Like yout contributor below, I am in my seventies and have enjoyed this cereal for years. I will have to try elsewhere - sign of the times - Sugar filled cereals take precendence. (read more)
Guest's Response to carolinamoon77's Review
Written on: 10/07/2012
I notice that it has also vanished off the shelves at Waitrose (tried 3 stores in the last two days!) and not available on the Ocado website. This also happened last year and the reappeared after a couple of months. What's going on?
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Guest's Response to carolinamoon77's Review
Written on: 19/07/2012
If God ate cereals I think he would eat force flakes !
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“Found And Lost”
Written on: 02/07/2012
I'm 73 and have searched for my childhood cereal for 50 years. Then I stumbled accross it in Tescos about three months ago. Now its not there again. This is a unique tasting cereal in pure taste and texture. I cannot understand why it is a minority product. We must mount a 'Force In' Campaign. (read more)
Puretoon's Comment
Written on: 02/07/2012
I quite agree with you. What makes it very annoying is the way supermarkets dictate your shopping by deleting certain lines like this one!
We've been buying our Force cereal from Sainsburys but they've 'removed' it too-not good enough.
I've actually emailed both Sainsburys and Tesco's asking about the availability-or none as in this case, but all they're saying is it's down to sales, so suggest bombarding supermarkets with emails demanding they restock it.
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Deli030's Comment
Written on: 04/07/2012
I was looking for this cereal today in my local Sainsburys as I love it. I take this every morning and have been for many years!! Does this mean that we cannot buy it anywhere now?
I am so disappointed and annoyed. Please let me know if you have any luck. Xxx
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Puretoon's Comment
Written on: 05/07/2012
I emailed Nestles asking about the situation of Force cereal and this is their reply:
Dear XXXXXXXXX
Thank you for your email regarding Nestlé Force breakfast cereal.
We monitor the sales potential of all our cereals, and unfortunately after disappointing sales it has been decided to discontinue the manufacture of this cereal. I am very sorry for any inconvenience caused. We hope to re introduce this product in 2013.
Warm regards
xxxxxxxx
I've removed private data. So looks like even though we ALL still like Force, we're going to have to wait till next year to buy it again. Not good the fact it's not available, BUT good that it should come back onto store shelves.
Can I suggest perhaps you ALL email Nestles in support of bringing this lovely cereal back??
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Guest's Comment
Written on: 12/07/2012
Same age and just as disappointed that the cereal FORCE is no longer available.
This happened once before.
Sick of supermarket chains deciding what we eat.
Customer service? Don't make me laugh.
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Deli030's Comment
Written on: 12/07/2012
Hello everyone, I managed to buy some online from Oneclick Pharmacy. I ordered 6 boxes and I got a good deal. Not as cheap as they are in store but I love them so I paid that bit extra. I do hope you all get some!! I just hate the way supermarkets take food off the shelves without even some warning. Xx
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Puretoon's Comment
Written on: 12/07/2012
Thanks for that helpful info. I agree, it's shocking the way supermarket dictate what we eat-then charge us a small fortune to buy it.
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Peterscrafton's Comment
Written on: 23/08/2012
I have eaten Force for over 50yrs and I find it the best.
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“The World's Best Breakfast Cereal!!!”
Written on: 23/05/2012
Can't believe more people don't know about this stuff... Better taste and texture than Branflakes, Weetabix and Cornflakes. I'm a sweet tooth and these are also the only ones I can eat without sugar and still enjoy - although I admit I often add some! The only downsides are: 1. Only Sainsbury seem to stock then regularly, but even there its only about £1 a box, so we always stock up. 2. It's difficult to only have one bowl!!! (read more)
Guest's Comment
Written on: 30/07/2012
If more people knew about them and tried them they'd sell billions of packets sadly it remains a hard to find, non advertised product that happens to be the best cereal ever!
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“Why cant I get force ”
Written on: 21/05/2012 by jacliff (1 review written)
Every year Force is not available localy for about 6 weeks WHY? It is my favourite cereal. (read more)
Guest's Response to jacliff's Review
Written on: 18/06/2012
Guess what? Nestle tell me (June 18, 2012) they have "temporarily" stopped production. Maybe it will come back!
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“Awesome cereal”
Written on: 05/03/2012
I've been eating FORCE since I was a kid (I'm now 51), it's a great healthy, simple cereal with a much better taste that Cornflakes (IMO. Hopefully it'll make a come back and more shops will stock it. I get mine from Tesco. (read more)
Guest's Comment
Written on: 01/05/2012
I couldn't agree more than with the above person's comments about FORCE. It is simply the best natural wheatflake cereal I know of without undue (?) artificial sweeteners or additives. I first re- experienced it early last year, staying with a friend who challenged me to find a better breakfast item, having tasted it and asked him what it was. I do hope it takes on again. I have just been to 2 Tescos but, sadly, neither store had it in stock. I'd like to think it was more generally available in the immediate future. What chance, eh?
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Showing 11 - 20 of 41 Reviews
“Sunny Jim”
Written on: 15/02/2012 by Jackytreehorn (1 review written)
I bought a packet because of the design and that as it only cost £1.09, if I didn't like it,it would be no great loss. Having tried it,I will be buying it again. I like the taste,which I would describe as a bit like a cross between Kellogs corn flakes and wheetabix. (read more)
“An excellent cereal and good value too.”
Written on: 09/09/2011 by LewaK (1 review written)
I picked up a box of Force flakes from Sainsbury's this morning, and I have to admit I was lured in by the box design. It's an image of 'Sunny Jim', their mascot on a cream-coloured background and 'FORCE' in big red letters. It reminded me of classic wartime designs, and of the game Fallout 3 (they go for the vintage style). So, for the reasonable price of £1.09 I plumped for it. It's extremely low in sugar, which is another plus point for me - shocking how much sugar is in muesli in... (read more)
“Force Wheat Flakes are THE BEST. I used to buy them...”
Written on: 13/05/2011
Force Wheat Flakes are THE BEST. I used to buy them in Waitrose but they have now disappeared from the shelves! Calamity! They are tasty, full of goodness and really make a simply delicious breakfast cereal. Please tell me which shops stocks them! (read more)
“I love Force Flakes and first starting eating them...”
Written on: 03/12/2010 by feelthe force (1 review written)
I love Force Flakes and first starting eating them years ago. Sainsbury's stock them in Trowbridge, Wiltshire and when I asked in Bradford on Avon they started stocking them as well. There is no compaison with Kellogs which I think are taseless. (read more)
Guest's Response to feelthe force's Review
Written on: 31/07/2011
Agree totally. I find it absolutely amazing that some supermarkets don't stock Force Wheatflakes. They are becoming amazing popular I think solely by word of mouth. I have never noticed any advertisements for them and maybe they don't advertise at all.
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“My dad and I have loved Force for over 50 years. There...”
Written on: 27/09/2010 by afenton (1 review written)
My dad and I have loved Force for over 50 years. There is no other cereal to compare to Force in texture and taste.For many years we have been unable to find anywhere that sells Force but have recently found a local supermarket called 'Home Bargains' that had Force for sale. What a find!!!!! I immediately bought 3 boxes, surprised my Dad who was thrilled and even my 22 year old son was pleased as well. Have now found it online too so can continue to purchse Force if the shop discontinues it... (read more)
“force cereal is loverly and always avalible in larger...”
Written on: 21/07/2010
force cereal is loverly and always avalible in larger sainsburys stores for 99p! (read more)
“My all-time favourite cereal! But where can I buy it?”
Written on: 26/04/2010
My all-time favourite cereal! But where can I buy it? (read more)
“further to your review of force flakes!! they have...”
Written on: 08/12/2009
further to your review of force flakes!! they have been stocking force for sometime in my local sainsburys of frome!!!
(read more)
Guest's Comment
Written on: 04/06/2012
I used to be able to buy it in my local Waitrose (Gillingham, Dorset) but it disappeared from the shelves. Waitrose have officially advised me that it's no longer going to be stocked in any of their stores from now on. So thank you for the tip ref Frome's Sainsburys....we often go to Frome so at least I know where to go now, as there is no stockists of Force at all in Gillingham & Shaftesbury.
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“I am now 79 and have been eating and enjoying Force...”
Written on: 31/10/2009
I am now 79 and have been eating and enjoying Force since I was a small child. I always associsted it with Sunny Jim and he was my favourite childhood doll. In fact I still have a Sunny Jim very close to wehere I am writing this.
During the Second World War Force became unobtainable for a time, but then becsme available again and I have been buying it ever since.
It was not alsays easy to obtain. I had to seacrch for it in local shops and somethimes I had to go into other towns to find...
(read more)
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Showing 21 - 30 of 41 Reviews
“Have just discovered a shop that has some Force...”
Written on: 01/08/2009 by skatingtopsy (2 reviews written)
Have just discovered a shop that has some Force Wheatflakes for sale. Haven't seen it on shelves anywhere for a long time. I love Force, I used to eat it as a child and I am happy to be eating it again now. (read more)
“”
Written on: 29/06/2009 by Alfson (1 review written)
Have always enjoyed Forces wheat flakes, unique taste since
the days of Sunny Jim. The best breakfast cereal ever. Hope Nestle have not discontinued this line.
(read more)
“Kellogs Force Wheatflakes is far the best cereal but I...”
Written on: 14/06/2009 by pelham (1 review written)
Kellogs Force Wheatflakes is far the best cereal but I now find I cannot get it. Having eaten it for decades I am unhappy to say the least. Where can I get it. I live in the North of Scotland. (read more)
“Force Wheatflakes are very nice. I've never had a...”
Written on: 14/06/2009
Force Wheatflakes are very nice. I've never had a cereal with the same taste and texture before. It is plain but full of flavour. I find it on Ocado, as not available in many places. (read more)
“Force Wheatflakes are a very enjoyable breakfast...”
Written on: 04/06/2009 by Gordon Higgins (1 review written)
Force Wheatflakes are a very enjoyable breakfast cereal with good nutritional values. Unique flavour and texture! (read more)
“I have been eating Force for 20 years and just prefer...”
Written on: 26/05/2009
I have been eating Force for 20 years and just prefer it to any other breakfast cereal. (read more)
“I ate Force Wheatflakes for years and could always buy...”
Written on: 02/02/2009 by Phillipo (1 review written)
I ate Force Wheatflakes for years and could always buy it in grocery shops. Then, when the supermarkets killed those, bought it for a long time in Tesco. Now they no longer stock it and despite representations, will not do so.
Cannot now find a source of supply in East Sussex. although I have not yet scoured every possible outlet, of course.
(read more)
“Recently discovered this and I love it - leave it for...”
Written on: 03/10/2008
Recently discovered this and I love it - leave it for a few minutes to soak up the milk ....gorgeous.
In my option tastes much better than Kellogs corn flakes.
(read more)
“An OK product. Waaay too much added salt in my opinion...”
Written on: 21/04/2008 by clarkjk
An OK product. Waaay too much added salt in my opinion (check out how much a small bowl takes of your RDA).
Nice added to an otherwise boring muesli. However on its own I do not recommend Force Wheatflakes.
(read more)
“Me and my husband, plus two friends are now having...”
Written on: 15/03/2008
Me and my husband, plus two friends are now having difficulty finding anywhere to purchase Force. I usually shop at Waitrose, Goldsworth Park, Woking - it has not been available there for many weeks - I have requested that they should stock it again - but so far no response. One friend who lives near Henley (Oxfordshire) is now unable to obtain it at the Henley store and now drives to the Waitrose in Wallingford - and as she comes from such a distance she has been advised to phone first to... (read more)
Dboatman's Comment
Written on: 29/05/2008
Similarly, we sometimes have difficulty finding Force at Waitrose (sometimes I'm told it's not available from their supplier), but I've been assured by the Waitrose online Customer Service department that our local branch (at Horley) will be pleased to order it for me. Yesterday (28 May 2008) there were plenty of packets on the shelf in Horley but I bought three of them. So do keep trying, and don't be put off by first reactions at the shop! Oddly, I thought, Force manufacturers Nestle couldn't tell me which shops would have the cereal as they supply wholesalers, not retailers.
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Showing 31 - 40 of 41 Reviews
“I thoroughly recommend Force. Please try it and if you...”
Written on: 15/02/2008
I thoroughly recommend Force. Please try it and if you like it, push for the product to be available in your store. Don't let a cereal that has been a product leader for nearly a 100 years disappear from the shelves. (read more)
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Dnlane's Response to DavidWJ's Review
Written on: 28/04/2013
I agree entirely. I have enjoyed them for over 80 years and as [name removed] says there is nothing available to replace them. PLEASE bring them back.
D.N.L. London