This is my review of L'Oreal® Superior PREFERENCE® #9DG (Light Delicate Golden Blonde). I have used this brand many times and have used several shades (Mostly Blondes). The kit is the same as last time I used it EXCEPT: there is more product (2.4 oz. Color Gel + 2.4 oz. Developing Creme) for a total of nearly 5 oz. when mixed. This is very good as long or thick hair usually requires the purchase of two kits for sufficient coverage so this should cover most people with one kit. They advertise 'Shine Serum' on the package which is supposed to be in the 'Care Supreme' after conditioner but, I didn't see much difference in performance or shine over the old formula. Also, they upped the strength of the Developing Creme (30 Vol.) so the resulting color would be lighter even on darker hair. The color was a rich gel when mixed and spread quite easily and it seemed a little thinner than the last time I used it but, thats O.K. it covered more quickly and throughly but did drip a little. The color itself was AMAZING as usual, sparkling, translucent and softly highlighted but NOT terribly different from another shade: 9 1/2 BB (Lightest Beige Blonde) My hair was a level 7 1/2 to 8 with some reddish tones before coloring and finished with a Level 9 Soft Golden Blonde with subtle Beige tones - not too different from the result I get from 9 1/2 BB maybe a little more Golden so if you liked the result from 9 1/2BB or thought it was a bit too cool give this shade a try.