I liked the hotel with its spacial grounds and numerous (7) swimming pools. The youngsters of other families were given a great deal of attention by the animation staff, who also worked very hard in producing evening open-air stage shows, which both adults and children seemed to enjoy - it's not Broadway though so take it as it comes with a cocktail or two in hand!
Then to the drinks. They're not branded drinks, as another reviewer has stated, but they do go down well. Having not been All Inclusive before, I was surprised by the choice of drinks available. Nobody seemed to go stupid but this was helped by the lower alcohol contents of the drinks. However, I can vouch that the Ouzo is pretty potent - so much so I went dry for the next couple of days.
In the restaurant you just help yourself to bottles of wine from a chilled cabinet. It's a locally produce and not fine wine but the white and rose were OK although the red reminded me of home brew.
Overall, I've scored the hotel 8/10. I can only really knock it back for the rooms needing some renovation. If you have young children you might even score it 9/10.
Would I go back? No, which is not a reflection on the hotel but Crete itself. It's not your typical picturesque Greek island, there's just too much 'Irish Pub' stuff around the Hersonissos area.
Before I sign off, thanks to the excellent Thomson's rep we found a really good karting track just near the airport in Heraklion. 270cc karts and a 800m track at just 16Euro for 20 minutes. Have fun.