3 Reviews for Barbara Cassani, Go: An Airline Adventure Reviews

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Barbara Cassani, Go: An Airline Adventure
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Barbara Cassani, Go: An Airline Adventure Reviews

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  • ScottyBoy1976 10th Oct 2004

    Reviewer rating: 5 stars


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    Barbara Cassani, Go: An Airline Adventure - Anyone who is looking for a read and is interested in the behind scenes of a leading company will love this book - we were both captivated and enjoyed to read the behind the scenes of Go. Since reading we find it hard to get the go tune out of our heads!! ...

  • murcutt 3rd Oct 2004

    Reviewer rating: 2 stars


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    Barbara Cassani, Go: An Airline Adventure - Not even slightly impressed. Cassani gets a £25m gift to get started and all she could do was lose a fortune! In the REAL WORLD people have to raise their own cash and are dead commercially long before this - she harps on endlessly about how they wer ...

  • CGorman Rank: Corporal 18th Feb 2004

    Reviewer rating: 5 stars


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    An excellent book that charters the rise of Go - the UK low fares airline run by Barbara Cassani and her conflicts with Go's owners British Airways. This book starts with the airlines conception and early struggle (with BA management, Easyjet and profits) and the eventually sale, first to 3i and the ...