McVities Digestive Biscuits Review

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Guest's review of McVities Digestive Biscuits

★★☆☆☆
McVities Digestive Biscuits

“In reply to the previous reviewers comments, McVities...”

Written on: 24/06/2010

In reply to the previous reviewers comments, McVities have reduced the fat content of their digestive biscuits and in my opinion this has reduced the taste and made them much more fragile. This is the second fat reduction in two years but I think it is a mistake. They already produce a "light" version so why not give consumers the choice and bring back the old recipe.

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Martinbearton's Comment

Written on: 23/07/2010

I found this review very helpful because... it mirrors my exact views.
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<br/>McVities seem obsessive about FAT in their products. These are treat foods not staples. This is all unfortunately part of our overly controlling society, in our thoughts and our food. The pleasure has been 'healthed' out of their products, I never by them at all anymore and by luxury treats that still contain proper ingredients, such as fat and flavour !!!
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<br/>Eventually we will be living in a world where we consume a government controlled diet of news religion thoughts and foods. Role on 1984.
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Guest's Comment

Written on: 10/02/2012

they have no choice. In this day and age, peopel are health concerned. The united states spend the most int he world on health care and yet has the highest rate of noncommunicable diseases such as cardiovascular health diseases. Consumers are always told to compare nutrition fact tables and go for the lowest fat, lowest cholesterol, lowest calories etc. I think mcvities is willing to sacrifice the taste for a bigger fan base. If you compare many simliar crackers side by side, and mcvities digestive crackers are so much higher in all the "nutrients to limit", they are definitely going to plummet in sales and loose a large potential customer base.

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Johnlcroft's Comment

Written on: 27/11/2010

The reduced fat content in McVities Digestives is not driven solely by health concerns. You can bet they have a laboratory working on making the biscuits cheaper to produce using substitute ingredients whilst monitoring taste with a panel of "experts". The price hasn't gone down so profits have probably gone up, meanwhile the biscuits aren't as good, taste off even when freshly opened and don't keep once opened. Shame on them.

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