Cadbury Bournville Deeply Dark Review

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3.1 stars
Average rating for this product is: 3.1 out of 5

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Guest's Review of Cadbury Bournville Deeply Dark

8th Sep 2009

Overall Rating

1 stars
  • Value for money
    1 stars

Bournville Chocolate is a huge letdown for someone is familiar with fine chocolate. It's clear that Cadbury's has put all their efforts into the marketing of this product and has done nothing to increase the quality over the products that they already have on offer, which in my experience fall under the category "candy remotely based on the chocolate experience".

On the other hand, if you aren't familiar with the taste of fine chocolate and your only experience is the look of a Lindt or chocolate bar in the store window, then you are exactly the kind of customer Cadbury's is looking for:
- can only tell good chocolate from bad by the look of the packaging (and cost),
- won't pay the extra money for the established artisan chocolates,
- yet interested in trying something "better"

Bournville is proof that people will believe anything as long as it's said enough. Unfortunately I cannot compete with Cadbury's marketing.

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