Martin Howard, We Know What You Want: How They Change Your Mind Review

Overall Rating

This is a really easy book to read. I was amazed at the amount of manipulation that I was not aware of.

None

Martin Howard's We Know What You Want is really interesting. Some of the biggest advertisers are taking their advertising away from full page ads and television spots and spending up on hidden persuasion. You won't find these secret messages in ice-cubes or flickering film footage like they were in the sixties. Subliminal advertising has gone mainstream - fake news, mind control scripts, propaganda and stealth voicemail are in wide use by corporations, government bodies, and industry groups.