HubSpot Internet Marketing Review

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Guest's Review of HubSpot Internet Marketing

11th Jun 2008

Overall Rating

5 stars
  • Value for money
    5 stars
  • Ease of Use
    5 stars
  • Time Software Used
    1 - 6 Months
Good Points

HubSpot literally transforms brochure style websites into marketing machines (with some work of course). They offer a marketer's dream suite of Internet tools all rolled into one platform, priced very cheap for the value you get. It saves the headache and cost of lackluster SEO consultants that promise the world and under deliver. In addition, the company is not just focused on SEO and traffic, but the entire concept of inbound marketing which includes qualified traffic and leads from search engines, blogs, and social media. Then they give analytics and lead management tools to figure out what works and drives the best leads and buyers. In addition they integrate with Salesforce.com with their closed loop marketing system. There is a lot of great human interaction as well. There too many other good things to note in this short review.


Bad Points

There is no "easy" button. It takes time to implement and Internet marketing never ends. If you don't have someone in-house to spend a few hours a week on Internet marketing, you won't be as successful as you could be with HubSpot. There is also a lot to learn, but they make it easy to do so with step by step guides, webinars, and HUMAN assistance.


General Comments

If need help getting found online, HubSpot will get you more visibility as long as you put in the required time. Then again, who knows your business and marketplace better than YOU anyways! Their concept of inbound marketing is clearly the new wave since Google, blogs, and social media are at the top of everyone's sales funnel these days. Stop spending tons of money on traditional stuff that doesn't have the same return as it once did and wake up to the Internet. I'd highly recommend checking them out if you're a B2B lead driven business with a marketing function. I should note, it would appear that their inbound marketing system appears to work with any online business. Heck, this is one of the few companies that I know of that actually has done everything they preach with incredible success.

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