Robb Report Motorcycling Review

Overall Rating

Good quality printing. Very glossy.

This is a magazine for rich guys who want to look like bikers. Witness a review of a chopper done by David Morris in the Aug/Sept 07 magazine:
The Chopper brings out the animal in us. No matter how self-effacing or demure [you may substitute, "No matter what a boot-licking middle tier executive..."] we may claim to be, the presence and defiance of these machines stirs the renegade within. With their elongated crouches, they are like Dobermans ready to pounce, packages of barely controlled violence balanced on the edge of beauty and lethality. Baring their teeth, their engines growl the challenge to us: command them or live forever in fear of them."

This is an actual quote, I kid you not. The magazine apparently has no technical people in the top flight of their organisation, but does have a "Chief Luxury Officer", and her Assistant.

This magazine represents the absolute worst in the recent generation of motorcyclists. Fauning and seemingly indifferent the the actual act of riding motorcycles, it focuses on the myriad of marketing opportunities to rich guys who have always longed to be "Bad Boys" but didn't like getting dirty.