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| Quality of service | 8.5/10 |
|---|---|
| Layout of shop | 8.3/10 |
| Value for Money | 6.5/10 |
| Reviewer Rating | 7.3/10 |
| Overall Rating | 7.2/10 |
By degbert
on 6th Jun 2007
| Goods purchased & cost | Shopping, £50 |
|---|---|
| Quality of service | 9/10 |
| Layout of shop | 7/10 |
| Value for money | 6/10 |
| Overall value | 8/10 |
| | |
A cut above
A bit pricey
They are more expensive. And only half of that can be claimed to be ethically-sourced-based costs, which half the time is a bit of a nonsense, as there are still African and South American products all over the place.
And, certainly the Waitrose store that I go to, the choice is not on a par with the huge megastores that the market leaders can afford to build and run.
But I think we have to consider other things also -
Quality of Service. Staff in Waitrose actually greet you and apologise for your wait, and appear like you could have a conversation with them without it being a major trauma for them intellectually.
Quality of Choice. Not 'amount' of choice, but quality of choice. The selections are good, especially some of the wine, but also some of the food bits.
Convenience/Location. Ours is accessible as any of the others, and to be honest there is not the mad scramble or stress of trying to find a car parking space as there is in the big supermarkets. Those places have to get people in by the truckload, and therefore the whole thing is not an enjoyable experience; it's a chore and a pain, and you are surrounded by screaming kids and people who don't want to be there. Waitrose, in comparison, is just more civilised.
With this in mind, a couple more quid on the shop is OK, and that's not to say I use the place exclusively anyway; the retail Leviathans get my money too, inevitably. I'm just saying that it deserves credit for what it does, and if you can see past the price issue then you'd realise you're getting more for your pound of spuds than just a pound of spuds (probably Jersey New, admittedly).
If you can go back home with the week's shop without having once wanted to throttle someone while shopping, then that's worth a few pence more I think. Waitrose gives you that option.

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senrab on 12th Dec 2007