LOreal Feria Review

LOreal Feria My hair was getting very dodgy as I had a bleaching incident which was covered up with red hairdye, which was covered up with brown dye. So, my brown hair was wearing off and looking a bit brassy-time for a new haircolour!

I wanted something a bit different, I've been longing for a bright red but knew I'd have to spend a lot of money at the goth hairdressers in Camden getting it done, so off I went with my boyfriend to get some home dye from Boots.

So I thought I'd go for a nice vibrant red. Every red dye I picked up seemed to be 'too gingery' as my boyfriend agreed, until I picked up a Feria colour: 'Pure Plum Power'. I remember from the adverts that Feria was supposed to be bright and vibrant, even on dark hair, and I'm sure this wouldn't wear off gingery at all.

On the front of the box was a girl with beautiful claret red hair. I checked the hair colour chart and it seemed to come up pretty well on dark brown hair.

I have extremely thick, past the shoulder lengh hair, so I always buy two boxes of dye...yes, quite a curse. Only 5.29 each though, I'd rather have evenly covered hair at a price than blotchy hair.

So, we got home, I covered the whole bathroom in towels and my boyfriend (what a sweetie) always does my hair, so he read the instructions and put the gloves on.

You have to apply this to wet (not shampooed) hair which annoyed me a bit because my hair is harder to manage when it's wet since its curly. ah well.

you add some kind of liquid colour to the developer and then the 'colour booster', a tiny red tube. The dye looked a bit like blood which made me hopeful it may come out nice and bright, but the mixture gets way darker with time. damn.

To my surprise, this is the only brand of dye where it covered my whole head with just one bottle! I was amazed! I didn't have to waste my money after all...but since red fades quickly it's a good idea to keep it topped up I suppose.

The instructions say to leave the dye on for 30 mins, but I left it for 45 because my hair is quite resiliant.

And then the rinsing....red dye never seems to rinse out. The shower looked like 'Psycho'! But after about 10 mins I gave up and applied the nourishing shampoo. I never find the post dying shampoos to give as nice a result as conditioners, but alas, it smelt nice. I also applied some L'oreal Elvive colour protect intensive conditioner since my hair can be quite crazy.

The result? Well, I am rather pleased! My hair is in a good condition, it smells yummy and the colour is beautiful! It's like a very dark brown/black but with a vibrant flash of cherry red. It's very even with a '3d' hightlight effect, meaning my hair isn't just one block colour.

I would definitely recommend this! especially for girls like me with very thick, long hair-there was even a little bit for my boyfriend to use on his multi-coloured hair :P