LOreal Feria Review

Whenever I have the urge to dye my hair, I head straight for L'Oreal Feria. I have naturally dark brown hair, so my choices are somewhat limited as I'm not ready to fry my hair with bleach just yet. In the past I've used Espresso, a rich ashy dark brown and was very pleased with the results. But just recently, I decided to take the plunge and go for an obnoxious shade of red, in this case Flaming Red, a bright copper. Its one of the many in the "Power Reds" line, and despite the ginger-haired pixy on the front of the box, L'Oreal claims it shows up on even the darkest hair. Well, sign me up! I immediately fell in love with the results, though they were hardly what I expected. I came out with a very vibrant totally unnatural medium red, which unfortunately lost its brilliance after 3-4 washes. And by the four week mark, it had faded to a not-entirely-unattractive dark brownish-auburn. I hadn't really noticed how much the colour had faded until I went to touch up my roots this afternoon and saw the startling difference, post-hair dryer. I would absolutely recommend this brand, but beware of the more vibrant colours and their tendency to fade fast. If you want a shocking bright colour that will last, head to a professional. But if you're just looking for a quick three-day weekend colour-boost, Feria's where its at.