Cellular Operations Review

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Cellular Operations
1.7 stars
Average rating for this product is: 1.7 out of 5

From 0 ratings and 56 reviews

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djc's Review of Cellular Operations

29th Jun 2004

Overall Rating

3.5 stars
  • Value for money
    4.5 stars
  • Quality of service
    2.5 stars
  • Goods purchased & cost
    Handset, £foc
  • Layout of shop
    0 stars
Good Points

Low-cost tariffs such as 200 Xnet minutes at £19.50 per month; price matches offered on handsets.


Bad Points

Low-cost options only available if you were aware of the haggling nature of the mobile phone market, which meant that you could be overcharged.


General Comments

Cellular Operations - The problem with Cellops was that, unless you were very au fait with the mobile telecoms market, you could be landed with a very bad deal - the customer was expected to do their own research first and be very astute about mobile phone marketing practices, such as hiding information in smallprint and signing up to services, which the customer then had to take the initiative to cancel if they had managed to find details of the extra charge, rather than just throwing information away - often the customer is/was informed, but the information was disguised as advert leaflets and the like.

This means that, despite offering very good value for money, many would not get this. Cellular Operations should have concentrated more on giving loyal customers good value for money and deals that matched their loyalty/call spend rather than hoping the customer knew no better and then overcharging. This is a dishonest, but unfortunately much-used practice that leads to anger and frustration on the customer's part.

Perhaps if Cellops had not taken its eye off the ball and offered the customers the sound advice they deserved, then the company might still be around today. Perhaps (and more likely), on the other hand, the company was being primed for a take-over by a big operator as long as five to seven years ago and therefore customer care fell by the wayside as it became second place to money making by top level directors and the like.

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